{"id":10109,"date":"2023-12-26T10:56:59","date_gmt":"2023-12-26T03:56:59","guid":{"rendered":"https:\/\/lawfirmelite.com\/vi\/?p=10109"},"modified":"2024-01-08T14:10:23","modified_gmt":"2024-01-08T07:10:23","slug":"a-quick-guide-to-handle-counterfeit-goods-and-ip-infringement-in-vietnam","status":"publish","type":"post","link":"https:\/\/lawfirmelite.com\/vi\/en\/a-quick-guide-to-handle-counterfeit-goods-and-ip-infringement-in-vietnam\/","title":{"rendered":"A Quick Guide to Handle Counterfeit Goods and IP Infringement in Vietnam"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lawfirmelite.com\/vi\/en\/a-quick-guide-to-handle-counterfeit-goods-and-ip-infringement-in-vietnam\/#What-legal-grounds-determine-IP-rights-infringement\" title=\"What legal grounds determine IP rights infringement?\">What legal grounds determine IP rights infringement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lawfirmelite.com\/vi\/en\/a-quick-guide-to-handle-counterfeit-goods-and-ip-infringement-in-vietnam\/#How-do-you-assess-the-nature-and-extent-of-counterfeit-brand-products-on-e-commerce-platforms\" title=\"How do you assess the nature and extent of counterfeit brand products on e-commerce platforms?\">How do you assess the nature and extent of counterfeit brand products on e-commerce platforms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lawfirmelite.com\/vi\/en\/a-quick-guide-to-handle-counterfeit-goods-and-ip-infringement-in-vietnam\/#What-are-the-legal-consequences-for-producing-and-distributing-counterfeit-goods\" title=\"What are the legal consequences for producing and distributing counterfeit goods?\u00a0\">What are the legal consequences for producing and distributing counterfeit goods?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lawfirmelite.com\/vi\/en\/a-quick-guide-to-handle-counterfeit-goods-and-ip-infringement-in-vietnam\/#Are-there-any-limitations-in-the-legal-provisions-as-well-as-enforcement-that-make-the-situation-of-counterfeit-goods-still-so-complicated\" title=\"Are there any limitations in the legal provisions as well as enforcement that make the situation of counterfeit goods still so complicated?\">Are there any limitations in the legal provisions as well as enforcement that make the situation of counterfeit goods still so complicated?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lawfirmelite.com\/vi\/en\/a-quick-guide-to-handle-counterfeit-goods-and-ip-infringement-in-vietnam\/#Do-you-have-any-suggestions-for-improving-legal-regulations-as-well-as-enforcement-to-help-businesses-better-protect-their-IP-rights-against-counterfeit-goods\" title=\"Do you have any suggestions for improving legal regulations as well as enforcement to help businesses better protect their IP rights against counterfeit goods?\">Do you have any suggestions for improving legal regulations as well as enforcement to help businesses better protect their IP rights against counterfeit goods?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lawfirmelite.com\/vi\/en\/a-quick-guide-to-handle-counterfeit-goods-and-ip-infringement-in-vietnam\/#How-do-businesses-respond-to-the-situation-of-counterfeit-goods\" title=\"How do businesses respond to the situation of counterfeit goods?\">How do businesses respond to the situation of counterfeit goods?<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: right;\"><span style=\"font-size: 20px;\"><i><span style=\"font-weight: 400;\">By Elite Law Firm<\/span><\/i><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">During a segment on Vietnam Television&#8217;s Business and Law program, Mr. Nguyen Tran Tuyen provided valuable insights into the current state, challenges, and potential legal remedies surrounding counterfeit goods and intellectual property (IP) infringement within Vietnam\u2019s e-commerce platforms. To facilitate understanding, we summarize the key takeaways from the program below.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What-legal-grounds-determine-IP-rights-infringement\"><\/span><span style=\"font-size: 20px;\"><b>What legal grounds determine IP rights infringement?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">According to the provisions of Article 129 in the Vietnam IP Law, any person or organization that uses a mark that is identical or confusingly similar to a protected trademark for goods or services that are identical or similar to goods and\/or services protected under that trademark without the permission of the trademark owner is considered a trademark infringement. Simultaneously, Article 72 of Decree 65\/2023, guiding the implementation of this provision of the Vietnam IP Law, further stipulates that an act meeting all the following 4 grounds will be considered trademark infringement:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-size: 20px;\"><b>The subject matter under consideration falls within the scope<\/b><span style=\"font-weight: 400;\"> of another person&#8217;s protected trademark;<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-size: 20px;\"><b>There are elements of trademark infringement in the subject under consideration<\/b><span style=\"font-weight: 400;\">;<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-size: 20px;\"><b>The person who commits the act under consideration is not the trademark owner and does not have the right to use the trademark<\/b><span style=\"font-weight: 400;\"> as prescribed;<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-size: 20px;\"><b>The act under consideration occurs in Vietnam.\u00a0<\/b><\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">The act is also considered to occur in Vietnam if it takes place on the Internet and is conducted on a website with a Vietnamese domain name or with a display language in Vietnamese.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How-do-you-assess-the-nature-and-extent-of-counterfeit-brand-products-on-e-commerce-platforms\"><\/span><span style=\"font-size: 20px;\"><b>How do you assess the nature and extent of counterfeit brand products on e-commerce platforms?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><b>From the perspective of the trademark owner:<\/b><span style=\"font-weight: 400;\"> the prevalence of counterfeit goods presents a double-edged sword. On the one hand, it could indicate positive commercial aspects such as:<\/span><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Strong brand recognition and consumer trust;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Significant market share and demand for the genuine product.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><span style=\"font-size: 20px;\">However, the negative consequences are far-reaching and can encompass the following:<\/span><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Reduced revenue and profitability:\u00a0Counterfeit sales directly eat into legitimate profits;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Market share erosion and loss:\u00a0Counterfeits can displace genuine products, diminishing market share;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Consumer boycotts and reputational damage:\u00a0Consumers may boycott the genuine product due to association with counterfeits, tarnishing the brand image;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Potential legal risks and financial liabilities:\u00a0Failure to adequately address counterfeiting can invite legal action from aggrieved parties;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Business instability and insolvency:\u00a0The combined impact of these factors can threaten the long-term viability of the enterprise.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">Therefore, trademark owners whose products are subject to counterfeiting should not remain passive. They must take <\/span><b>timely, comprehensive, and assertive<\/b><span style=\"font-weight: 400;\"> legal action to combat counterfeit goods. This proactive approach protects not only their business interests but also safeguards the interests of consumers and contributes to a healthy and lawful market environment.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 20px;\"><b>From the perspective of consumers:<\/b><span style=\"font-weight: 400;\"> they should not compromise or tolerate this illegal phenomenon for the sake of short-term gains by continuing to purchase the products. Instead, consumers should act in the long-term interests of themselves and society by condemning, boycotting, and refusing to purchase counterfeit goods and goods that infringe intellectual property rights.<\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What-are-the-legal-consequences-for-producing-and-distributing-counterfeit-goods\"><\/span><span style=\"font-size: 20px;\"><b>What are the legal consequences for producing and distributing counterfeit goods?\u00a0<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">Within the Vietnamese legal framework, acts of infringement upon protected trademarks can be addressed through various measures, depending on the specific circumstances. These measures fall into three primary categories: administrative, civil, and criminal.<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li>\n<h3><span style=\"font-size: 20px;\"><b> Administrative Measures:<\/b><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">As stipulated in Decree 99\/2013\/ND-CP and its subsequent amendment, Decree 126\/2021\/ND-CP, administrative actions address instances of selling, offering, transporting, storing, or displaying counterfeit goods infringing upon another&#8217;s protected trademark. Penalties under this category range from warnings to fines, with individuals facing a maximum fine of VND 250 million and organizations facing a maximum fine of VND 500 million.<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"2\">\n<li>\n<h3><span style=\"font-size: 20px;\"><b> Civil Measures:\u00a0<\/b><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">Trademark owners whose rights have been infringed have the right to initiate civil lawsuits against the offending individuals or organizations. Such lawsuits may seek a variety of remedies, including:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Compelling the termination of infringing acts;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Compelling public apology or rectifications;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Compelling the performance of civil obligations;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Compelling the payment of damages;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Compelling destruction, distribution, or use for non-commercial purposes of goods, raw materials, materials, and means used largely for the production or trading of intellectual property right-infringing goods, provided that such destruction, distribution, or use does not affect the exploitation of rights by intellectual property right holder.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">It is important to note that civil measures can be pursued even if the infringing activities have already been addressed through administrative or criminal measures. The procedures for seeking civil remedies are governed by the provisions of the Vietnamese Civil Procedure Code.<\/span><\/p>\n<ol style=\"text-align: justify;\" start=\"3\">\n<li>\n<h3><span style=\"font-size: 20px;\"><b> Criminal Measures:<\/b><\/span><\/h3>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">Under Article 226 of the 2015 Vietnamese Criminal Code, as amended in 2017, intentional infringement of protected trademarks in Vietnam constitutes a criminal offense. Penalties for such offenses can include:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Anyone who intentionally infringes on industrial property rights to a trademark that is protected in Vietnam may be fined up to 1 billion VND be subject to non-custodial reform for up to 3 years, or be fined. imprisonment from 6 months to 3 years;<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Organizations\/legal entities that violate trademarks, may be subject to a maximum fine of up to 5 billion VND or temporary suspension of business operations from 6 months to 2 years according to regulations.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Are-there-any-limitations-in-the-legal-provisions-as-well-as-enforcement-that-make-the-situation-of-counterfeit-goods-still-so-complicated\"><\/span><span style=\"font-size: 20px;\"><b>Are there any limitations in the legal provisions as well as enforcement that make the situation of counterfeit goods still so complicated?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">In my opinion, the current legal regulations on handling counterfeit goods in particular, and sanctions to enforce and protect our IP rights still have some main limitations that need to be overcome as follows:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Administrative penalties for IPR infringement are relatively low. The maximum fine for individuals is VND 250 million (approximately USD 10,000). The maximum fine for legal entities is VND 500 million (approximately USD 20,000). In the future, it is necessary to increase the level of monetary penalties to deter and punish IPR infringement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">It is difficult to collect evidence to prove actual damages for civil lawsuits seeking compensation for IPR infringement. This includes evidence such as VAT invoices and valuations of infringing goods.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">The procedures for enforcing court judgments and decisions are complex, time-consuming, and not very effective.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">There are currently 05 government agencies with the authority to handle IPR infringement: the Science and Technology Inspectorate, the Information and Communication Inspectorate, the Market Management Agency, Customs, the Police, the People&#8217;s Committees (at the provincial and district levels), and the Court. This can make it difficult for businesses to choose the appropriate government agency to handle an IPR infringement case.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">There is no specialized Intellectual Property Court to hear IPR infringement cases; this can lead to delays in the adjudication of cases and a lack of quality in the judgments.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Only two agencies provide expert opinions on IPR infringement assessment: the Industrial Property Assessment Agency and the Copyright Assessment Agency. This can lead to delays in the adjudication of cases and a lack of expert opinions.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Do-you-have-any-suggestions-for-improving-legal-regulations-as-well-as-enforcement-to-help-businesses-better-protect-their-IP-rights-against-counterfeit-goods\"><\/span><span style=\"font-size: 20px;\"><b>Do you have any suggestions for improving legal regulations as well as enforcement to help businesses better protect their IP rights against counterfeit goods?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"2\"><span style=\"font-size: 20px;\"><b>The government<\/b><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">The government should further improve the legal framework for the enforcement of intellectual property rights (IPR) to ensure that IPR infringement is dealt with effectively, thoroughly, and promptly. This would create a fair and competitive business environment;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Increase the penalties for administrative violations of IPR, such as fines, to a level that is sufficient to deter and prevent infringement;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Amend the regulations on evidence to prove actual damages to make them more practical and feasible for IPR holders;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Improve the efficiency of court judgments enforcement;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Consolidate the authority to handle IPR infringement into a single agency or court;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Establish a specialized Intellectual Property Court to hear IPR disputes and infringement cases;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Increase the number of industrial property experts, copyright experts, and agencies that provide expert opinions on IPR infringement.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"2\"><span style=\"font-size: 20px;\"><b>IPR Holders<\/b><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">IPR holders, such as businesses and individuals, should take a proactive and strategic approach to combating counterfeit goods and other IPR infringements. This should be a key part of their business operations to protect their rights and interests, as well as the reputation of their products and services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">IPR holders should also seek professional advice from experts before taking any action to enforce their IPR.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"2\"><span style=\"font-size: 20px;\"><b>Consumers<\/b><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 20px;\">Consumers should not compromise or tolerate IPR infringement for the sake of short-term gains. Instead, they should act in the long-term interests of themselves and society by condemning, boycotting, and refusing to purchase counterfeit goods and other IPR-infringing products.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How-do-businesses-respond-to-the-situation-of-counterfeit-goods\"><\/span><span style=\"font-size: 20px;\"><b>How do businesses respond to the situation of counterfeit goods?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">In my opinion, businesses should pay attention to the following issues to effectively solve this problem:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-size: 20px;\"><b>Awareness:<\/b><span style=\"font-weight: 400;\"> Facing the situation of counterfeit goods, Vietnamese Businesses need to<\/span><b> consider the enforcement of IP rights protection as part of the business process<\/b><span style=\"font-weight: 400;\"> (Trading products, registering for protection, seeking infringements, investigating infringements, enforcement). Businesses need to identify the handling of counterfeit goods as an important part of business activities to protect the rights and interests and reputation of themselves and their customers;<\/span><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><span style=\"font-size: 20px;\"><b>Proactively seek &amp; investigate IP infringements <\/b><span style=\"font-weight: 400;\">of competitors.\u00a0 Businesses should use professional investigation services if there is no such department in the enterprise.<\/span><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\"><span style=\"font-size: 20px;\"><b>Businesses need to conduct:\u00a0<\/b><\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-size: 20px;\"><b>Look up the ability to register, <\/b><span style=\"font-weight: 400;\">the possibility of being infringed with the rights of patent, industrial design, trademark, or copyright of others before submitting an application;<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-size: 20px;\"><b>Apply for protection<\/b><span style=\"font-weight: 400;\"> of their intellectual property) <\/span><b>as soon as possible at the Vietnam IP office, and Vietnam Copyright office <\/b><span style=\"font-weight: 400;\">before carrying out production and business activities, bringing products and services to the market.\u00a0<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-size: 20px;\"><span style=\"font-weight: 400;\">Businesses should also use a professional service on IP representation to deploy <\/span><b>effectively and economically<\/b><span style=\"font-weight: 400;\"> if there is no dedicated department in this issue in the enterprise.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; font-size: 20px;\">I would like to encourage businesses to leverage their IP rights\/property protection regulations as a competitive tool, an effective way to contribute to business success!<\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<table style=\"width: 127.695%; border-style: hidden;\">\n<tbody>\n<tr>\n<td style=\"width: 8.08383%;\"><span style=\"font-size: 20px;\"><a href=\"https:\/\/goo.gl\/maps\/peTMwV6N14DkS1u88\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7502\" src=\"https:\/\/lawfirmelite.com\/vi\/wp-content\/uploads\/2023\/06\/Dia-chi.png\" alt=\"\" width=\"39\" height=\"39\" \/><\/a><\/span><\/td>\n<td style=\"width: 92.3653%;\">\n<p><span style=\"font-size: 20px;\">Address: 255 Hoang Van Thai Ward, Thanh Xuan District, Hanoi City, Vietnam<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 8.08383%;\"><span style=\"font-size: 20px;\">\u00a0<\/span><\/td>\n<td style=\"width: 92.3653%;\">\n<p><span style=\"font-size: 20px;\">\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 8.08383%;\"><span style=\"font-size: 20px;\"><a href=\"tel:0988746527\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7506\" src=\"https:\/\/lawfirmelite.com\/vi\/wp-content\/uploads\/2023\/06\/phone-flat.png\" alt=\"\" width=\"35\" height=\"35\" \/><\/a><\/span><\/td>\n<td style=\"width: 92.3653%;\">\n<p><span style=\"font-size: 20px;\">Hotline: (+84) <a href=\"tel:+84988746527\">988.746.527<\/a> | Tel: <a href=\"tel:02437373051\">024-37373051<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 8.08383%;\"><span style=\"font-size: 20px;\">\u00a0<\/span><\/td>\n<td style=\"width: 92.3653%;\">\n<p><span style=\"font-size: 20px;\">\u00a0<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 8.08383%;\">\n<p><span style=\"font-size: 20px;\"><a href=\"mailto:info@lawfirmelite.com\/vi\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7501\" src=\"https:\/\/lawfirmelite.com\/vi\/wp-content\/uploads\/2023\/06\/Email-e1686302315797.webp\" alt=\"\" width=\"50\" height=\"33\" srcset=\"https:\/\/lawfirmelite.com\/vi\/wp-content\/uploads\/2023\/06\/Email-e1686302315797.webp 620w, https:\/\/lawfirmelite.com\/vi\/wp-content\/uploads\/2023\/06\/Email-e1686302315797-272x182.webp 272w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/span><\/p>\n<\/td>\n<td style=\"width: 92.3653%;\">\n<p><span style=\"font-size: 20px;\">Email: <a href=\"mailto:info@lawfirmelite.com\/vi\">info@lawfirmelite.com\/vi<\/a><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mr.  Tran Tuyen provided valuable insights into the current state, challenges, and potential legal remedies surrounding counterfeit goods.<\/p>\n","protected":false},"author":1,"featured_media":10110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48,1563,1594],"tags":[4571,4667],"class_list":["post-10109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-enforcement","category-trademark","tag-counterfeit-goods","tag-protect-your-brand","cat-48-id","cat-1563-id","cat-1594-id"],"_links":{"self":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/10109"}],"collection":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/comments?post=10109"}],"version-history":[{"count":5,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/10109\/revisions"}],"predecessor-version":[{"id":10144,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/10109\/revisions\/10144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media\/10110"}],"wp:attachment":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media?parent=10109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/categories?post=10109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/tags?post=10109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}