{"id":1444,"date":"2018-10-15T10:47:27","date_gmt":"2018-10-15T10:47:27","guid":{"rendered":"https:\/\/lawfirmelite.com\/vi?p=1444"},"modified":"2018-10-16T09:46:03","modified_gmt":"2018-10-16T09:46:03","slug":"top-100-thuong-hieu-gia-tri-2018","status":"publish","type":"post","link":"https:\/\/lawfirmelite.com\/vi\/top-100-thuong-hieu-gia-tri-2018\/","title":{"rendered":"TOP 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u 2018 theo INTERBRAND"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i v\u00e0 c\u00f4ng ngh\u1ec7 chi\u1ebfm \u01b0u th\u1ebf trong top 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u 2018 theo x\u1ebfp h\u1ea1ng c\u1ee7a INTERBRAND.<\/span><\/strong><\/p>\n

H\u00e3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Interbrand m\u1edbi \u0111\u00e2y \u0111\u00e3 c\u00f4ng b\u1ed1 danh s\u00e1ch 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u trong n\u0103m 2018. T\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a Top 100 th\u01b0\u01a1ng hi\u1ec7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng Interbrand n\u0103m nay \u0111\u1ea1t kho\u1ea3ng 2,000 t\u1ef7 USD<\/strong>.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 top 10 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t n\u0103m 2018 v\u1edbi nh\u1eefng c\u00e1i t\u00ean quen thu\u1ed9c, c\u00f3 t\u1ed5ng gi\u00e1 tr\u1ecb h\u01a1n 880 t\u1ef7 USD:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

STT<\/strong><\/p>\n<\/td>\n

\n

Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n<\/td>\n

\n

Gi\u00e1 tr\u1ecb<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

1<\/p>\n<\/td>\n

\n

Apple<\/p>\n<\/td>\n

\n

214,480 t\u1ef7 USD<\/p>\n<\/td>\n<\/tr>\n

\n

2<\/p>\n<\/td>\n

\n

Google<\/p>\n<\/td>\n

\n

155,506 t\u1ef7 USD<\/p>\n<\/td>\n<\/tr>\n

\n

3<\/p>\n<\/td>\n

\n

Amazon<\/p>\n<\/td>\n

\n

100,764 t\u1ef7 USD<\/p>\n<\/td>\n<\/tr>\n

\n

4<\/p>\n<\/td>\n

\n

Microsoft<\/p>\n<\/td>\n

\n

92,715 t\u1ef7 USD<\/p>\n<\/td>\n<\/tr>\n

\n

5<\/p>\n<\/td>\n

\n

CocaCola<\/p>\n<\/td>\n

\n

66,341 t\u1ef7 USD<\/p>\n<\/td>\n<\/tr>\n

\n

6<\/p>\n<\/td>\n

\n

Samsung<\/p>\n<\/td>\n

\n

59,890 t\u1ef7 USD<\/p>\n<\/td>\n<\/tr>\n

\n

7<\/p>\n<\/td>\n

\n

Toyota<\/p>\n<\/td>\n

\n

53,404 t\u1ef7 USD<\/p>\n<\/td>\n<\/tr>\n

\n

8<\/p>\n<\/td>\n

\n

Mercedes-Benz<\/p>\n<\/td>\n

\n

48,601 t\u1ef7 USD<\/p>\n<\/td>\n<\/tr>\n

\n

9<\/p>\n<\/td>\n

\n

Facebook<\/p>\n<\/td>\n

\n

45,168 t\u1ef7 USD<\/p>\n<\/td>\n<\/tr>\n

\n

10<\/p>\n<\/td>\n

\n

Mc\u2019Donald<\/p>\n<\/td>\n

\n

43,417 t\u1ef7 USD<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Apple v\u1eabn gi\u1eef v\u1eefng v\u1ecb tr\u00ed s\u1ed1 1 v\u1edbi 214,48 t\u1ef7 USD<\/strong>, Google<\/strong> \u1edf v\u1ecb tr\u00ed th\u1ee9 hai v\u1edbi 155,506 t\u1ef7 USD v\u00e0 Amazon<\/strong> \u0111\u1ee9ng th\u1ee9 ba v\u1edbi 100,764 t\u1ef7 USD. N\u0103m nay McDonald\u2019s \u0111\u00e3 v\u01b0\u1ee3t l\u00ean \u0111\u1ee9ng th\u1ee9 10 v\u1edbi 43,471 t\u1ef7 USD, thay th\u1ebf v\u1ecb tr\u00ed c\u1ee7a IBM trong b\u1ea3ng x\u1ebfp h\u1ea1ng 2017.<\/p>\n

X\u00e9t theo ng\u00e0nh c\u00f4ng nghi\u1ec7p, trong top 10, c\u00f3 t\u1edbi 6 th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 trong \u0111\u00f3 4 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch, 2 th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c l\u0129nh v\u1ef1c xe h\u01a1i, 1 th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c l\u0129nh v\u1ef1c \u0111\u1ed3 u\u1ed1ng, 1 th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c l\u0129nh v\u1ef1c nh\u00e0 h\u00e0ng. H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u trong danh s\u00e1ch 100 \u0111\u1ebfn t\u1eeb 4 l\u0129nh v\u1ef1c ch\u00ednh g\u1ed3m xe h\u01a1i, c\u00f4ng ngh\u1ec7, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng th\u1ed1ng k\u00ea s\u1ed1 l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u Top 100 trong 17 l\u0129nh v\u1ef1c kinh doanh:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

STT<\/strong><\/p>\n<\/td>\n

\n

L\u0129nh v\u1ef1c<\/strong><\/p>\n<\/td>\n

\n

S\u1ed1 th\u01b0\u01a1ng hi\u1ec7u trong Top 100<\/strong><\/p>\n<\/td>\n

\n

STT<\/strong><\/p>\n<\/td>\n

\n

L\u0129nh v\u1ef1c<\/strong><\/p>\n<\/td>\n

\n

S\u1ed1 th\u01b0\u01a1ng thi\u1ec7u trong Top 100<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

1<\/p>\n<\/td>\n

\n

Xe h\u01a1i<\/strong><\/p>\n

Automative<\/p>\n<\/td>\n

\n

16<\/p>\n<\/td>\n

\n

10<\/p>\n<\/td>\n

\n

\u0110i\u1ec7n t\u1eed <\/strong><\/p>\n

Electronics<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n<\/tr>\n

\n

2<\/p>\n<\/td>\n

\n

C\u00f4ng ngh\u1ec7<\/strong><\/p>\n

Technology<\/p>\n<\/td>\n

\n

13<\/p>\n<\/td>\n

\n

11<\/p>\n<\/td>\n

\n

D\u1ecbch v\u1ee5 Logistics<\/strong><\/p>\n

Logistics<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n<\/tr>\n

\n

3<\/p>\n<\/td>\n

\n

D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh<\/strong><\/p>\n

Financial services<\/p>\n<\/td>\n

\n

12<\/p>\n<\/td>\n

\n

12<\/p>\n<\/td>\n

\n

D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n kinh doanh<\/strong><\/p>\n

Business services<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n<\/tr>\n

\n

4<\/p>\n<\/td>\n

\n

S\u1ea3n ph\u1ea9m cao c\u1ea5p<\/strong><\/p>\n

Luxury<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n

\n

13<\/p>\n<\/td>\n

\n

Nh\u00e0 h\u00e0ng<\/strong><\/p>\n

Restaurants<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n<\/tr>\n

\n

5<\/p>\n<\/td>\n

\n

S\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nhanh<\/strong><\/p>\n

FMCG<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

D\u1ecbch v\u1ee5 b\u00e1n l\u1ebb<\/strong><\/p>\n

Retail<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n<\/tr>\n

\n

6<\/p>\n<\/td>\n

\n

R\u01b0\u1ee3u<\/strong><\/p>\n

Alcohol<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

15<\/p>\n<\/td>\n

\n

\u0110\u1ed3 th\u1ec3 thao<\/strong><\/p>\n

Sporting goods<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n<\/tr>\n

\n

7<\/p>\n<\/td>\n

\n

\u0110a ng\u00e0nh<\/strong><\/p>\n

Diversified<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

16<\/p>\n<\/td>\n

\n

H\u00e0ng may m\u1eb7c<\/strong><\/p>\n

Apparel<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n<\/tr>\n

\n

8<\/p>\n<\/td>\n

\n

Truy\u1ec1n th\u00f4ng<\/strong><\/p>\n

Media<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

17<\/p>\n<\/td>\n

\n

N\u0103ng l\u01b0\u1ee3ng<\/strong><\/p>\n

Energy<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n<\/tr>\n

\n

9<\/p>\n<\/td>\n

\n

\u0110\u1ed3 u\u1ed1ng<\/strong><\/p>\n

Beverages<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

 <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nTrong TOP 100 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng n\u0103m nay, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb M\u1ef9 c\u00f3 50 th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfm 1\/2 t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u. Ti\u1ebfp \u0111\u1ebfn, \u0110\u1ee9c v\u00e0 Ph\u00e1p m\u1ed7i n\u01b0\u1edbc c\u00f3 c\u00f3 9 th\u01b0\u01a1ng hi\u1ec7u; 8 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Nh\u1eadt B\u1ea3n; Anh c\u00f3 5 th\u01b0\u01a1ng hi\u1ec7u; Italy, Th\u1ee5y \u0110i\u1ec3n, H\u00e0 Lan v\u00e0 H\u00e0n Qu\u1ed1c m\u1ed7i qu\u1ed1c gia \u0111\u00f3ng g\u00f3p 3 th\u01b0\u01a1ng hi\u1ec7u trong top 100; Th\u1ee5y S\u0129 v\u00e0 T\u00e2y Ban Nha c\u00f3 2 th\u01b0\u01a1ng hi\u1ec7u m\u1ed7i n\u01b0\u1edbc; Trung Qu\u1ed1c, \u0110an M\u1ea1ch v\u00e0 Mexico m\u1ed7i n\u01b0\u1edbc c\u00f3 1 th\u01b0\u01a1ng hi\u1ec7u trong Top 100 n\u0103m nay.<\/span><\/p>\n

Danh s\u00e1ch n\u0103m nay c\u00f3 5 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f3 m\u1eb7t trong Top 100, g\u1ed3m: H\u00e3ng th\u1eddi trang cao c\u1ea5p Chanel<\/strong> \u0111\u1ee9ng th\u1ee9 23 v\u1edbi 20,005 t\u1ef7 USD, d\u1ecbch v\u1ee5 ph\u00e1t nh\u1ea1c Spotify <\/strong>\u0111\u1ee9ng th\u1ee9 92 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 5,176 t\u1ef7 USD, h\u00e3ng r\u01b0\u1ee3u Hennessy<\/strong> \u0111\u1ee9ng th\u1ee9 98 v\u1edbi gi\u00e1 tr\u1ecb 4,722 t\u1ef7 USD, d\u1ecbch v\u1ee5 game gi\u1ea3i tr\u00ed Nintendo<\/strong> \u0111\u1ee9ng th\u1ee9 99 v\u1edbi 4,696 t\u1ef7 USD v\u00e0 h\u00e3ng xe h\u01a1i SUBARU<\/strong> \u0111\u1ee9ng th\u1ee9 100 \u0111\u01b0\u1ee3c Interbrand \u0111\u1ecbnh gi\u00e1 4,214 t\u1ef7 USD.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1ea5t n\u0103m 2018 l\u00e0 \u00f4ng ho\u00e0ng b\u00e1n l\u1ebb Amazon<\/strong>, t\u0103ng 56% t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 35,968 t\u1ef7 USD. D\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed Netflix c\u00f3 m\u1ee9c t\u0103ng \u0111\u00e1ng ch\u00fa \u00fd 45% t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 2,529 t\u1ef7 USD.<\/p>\n

Trong b\u1ea3ng x\u1ebfp h\u1ea1ng n\u0103m nay, m\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i c\u00f3 xu h\u01b0\u1edbng t\u1ee5t d\u1ed1c, b\u1ecb s\u1ee5t gi\u1ea3m gi\u00e1 tr\u1ecb, nh\u01b0 GE<\/strong> (General Electric) gi\u1ea3m 26%, H&M<\/strong> gi\u1ea3m 18%, IBM<\/strong> gi\u1ea3m 8%, Gillette<\/strong> gi\u1ea3m 7%, Cocacola<\/strong> gi\u1ea3m 5%.<\/p>\n

Ngu\u1ed3n: Interbrand<\/a><\/p>\n

(By Tr\u00e2m Anh, Tr\u1ea7n Tuy\u00ean \u2013 ELITE LAW FIRM)<\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00e3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Interbrand m\u1edbi \u0111\u00e2y \u0111\u00e3 c\u00f4ng b\u1ed1 danh s\u00e1ch 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u trong n\u0103m 2018. T\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a Top 100 th\u01b0\u01a1ng hi\u1ec7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng Interbrand n\u0103m nay \u0111\u1ea1t kho\u1ea3ng 2,000 t\u1ef7 USD.<\/p>\n","protected":false},"author":1,"featured_media":272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[166,168,170,172,174,176],"class_list":["post-1444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-xe-hoi","tag-cong-nghe","tag-thuong-hieu","tag-interbrand","tag-apple","tag-amazon","cat-13-id"],"_links":{"self":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/1444"}],"collection":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/comments?post=1444"}],"version-history":[{"count":7,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/1444\/revisions"}],"predecessor-version":[{"id":1455,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/1444\/revisions\/1455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media\/272"}],"wp:attachment":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/categories?post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/tags?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}