{"id":1650,"date":"2019-02-27T02:14:04","date_gmt":"2019-02-27T02:14:04","guid":{"rendered":"https:\/\/lawfirmelite.com\/vi?p=1650"},"modified":"2019-02-27T02:14:04","modified_gmt":"2019-02-27T02:14:04","slug":"15-ceo-bao-ve-thuong-hieu-tot-nhat-the-gioi-nam-2019","status":"publish","type":"post","link":"https:\/\/lawfirmelite.com\/vi\/15-ceo-bao-ve-thuong-hieu-tot-nhat-the-gioi-nam-2019\/","title":{"rendered":"15 CEO b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t th\u1ebf gi\u1edbi n\u0103m 2019"},"content":{"rendered":"

Theo x\u1ebfp h\u1ea1ng Brand Finance Global 500 n\u0103m 2019 m\u1edbi \u0111\u01b0\u1ee3c h\u00e3ng t\u01b0 v\u1ea5n \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u Brand Finance c\u00f4ng b\u1ed1, Jeff Bezos – nh\u00e0 s\u00e1ng l\u1eadp, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO) c\u1ee7a Amazon, d\u1eabn \u0111\u1ea7u trong Ch\u1ec9 s\u1ed1 B\u1ea3o v\u1ec7 Th\u01b0\u01a1ng hi\u1ec7u (Brand Guardianship Index) v\u1edbi s\u1ed1 \u0111i\u1ec3m 72,4 tr\u00ean 100.\u00a0<\/b><\/p>\n

D\u1ef1a tr\u00ean danh s\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi Brand Finance Global 500, Brand Guardianship Index l\u00e0 x\u1ebfp h\u1ea1ng m\u1edbi c\u1ee7a Brand Finance \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c CEO. Brand Guardianship Index \u0111\u00e1nh gi\u00e1 theo thang \u0111i\u1ec3m t\u1eeb 0 – 100 v\u1edbi c\u00e1c ti\u00eau ch\u00ed ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o marketing, v\u1ed1n c\u1ed5 \u0111\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n

1. Jeff Bezos<\/b><\/p>\n

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\"15<\/a><\/div>\n
\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Amazon (M\u1ef9)<\/p>\n

L\u0129nh v\u1ef1c: C\u00f4ng ngh\u1ec7<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 72,4\u00a0<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 187,9 t\u1ef7 USD<\/p>\n

2. Akio Toyoda<\/b><\/p>\n

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\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Toyota (Nh\u1eadt B\u1ea3n)<\/p>\n

L\u0129nh v\u1ef1c: \u00d4t\u00f4<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 71,6<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 52,2 t\u1ef7 USD<\/p>\n

3. Bernard Arnault\u00a0<\/b><\/p>\n

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\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: LVMH (Ph\u00e1p)<\/p>\n

L\u0129nh v\u1ef1c: Th\u1eddi trang<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 68,4<\/p>\n

4. Tim Cook<\/b><\/p>\n

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\"15<\/a><\/div>\n
\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Apple (M\u1ef9)<\/p>\n

L\u0129nh v\u1ef1c: C\u00f4ng ngh\u1ec7<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 66,9<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 153,6 t\u1ef7 USD<\/p>\n

5. Robin Li<\/b><\/p>\n

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\"15<\/a><\/div>\n
\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Baidu (Trung Qu\u1ed1c)<\/p>\n

L\u0129nh v\u1ef1c: C\u00f4ng ngh\u1ec7<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 64,7<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 19,4 t\u1ef7 USD<\/p>\n

6. Ginni Rometty<\/b><\/p>\n

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\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: IBM (M\u1ef9)<\/p>\n

L\u0129nh v\u1ef1c: D\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 64,7<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 32,8 t\u1ef7 USD<\/p>\n

7. Bob Iger<\/b><\/p>\n

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\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Walt Disney (M\u1ef9)<\/p>\n

L\u0129nh v\u1ef1c: Truy\u1ec1n th\u00f4ng<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 62,4<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 44,7 t\u1ef7 USD<\/p>\n

8. Qingping Li<\/b><\/p>\n

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\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: China CITIC Bank (Trung Qu\u1ed1c)<\/p>\n

L\u0129nh v\u1ef1c: Ng\u00e2n h\u00e0ng<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 62,2<\/p>\n

9. Satya Nadella<\/b><\/p>\n

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\"15<\/a><\/div>\n
\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Microsoft (M\u1ef9)<\/p>\n

L\u0129nh v\u1ef1c: C\u00f4ng ngh\u1ec7<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 61,5<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 119,5 t\u1ef7 USD<\/p>\n

10. Fred Smith<\/b><\/p>\n

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\"15<\/a><\/div>\n
\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: FedEx (M\u1ef9)<\/p>\n

L\u0129nh v\u1ef1c: V\u1eadn t\u1ea3i<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 60,8<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 24,2 t\u1ef7 USD<\/p>\n

11. Reed Hastings<\/b><\/p>\n

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\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Netflix (M\u1ef9)<\/p>\n

L\u0129nh v\u1ef1c: C\u00f4ng ngh\u1ec7<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 59,4<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 21,1 t\u1ef7 USD<\/p>\n

12. Sundar Pichai<\/b><\/p>\n

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\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Google (M\u1ef9)<\/p>\n

L\u0129nh v\u1ef1c: C\u00f4ng ngh\u1ec7<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 57,7<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 142,7 t\u1ef7 USD<\/p>\n

13. Patrick Pouyanne<\/b><\/p>\n

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\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Total (Ph\u00e1p)<\/p>\n

L\u0129nh v\u1ef1c: D\u1ea7u kh\u00ed<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 57,2<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 25,2 t\u1ef7 USD<\/p>\n

14. Dennis Muilenburg<\/b><\/p>\n

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\"15<\/a><\/div>\n
\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Boeing (M\u1ef9)<\/p>\n

L\u0129nh v\u1ef1c: H\u00e0ng kh\u00f4ng v\u0169 tr\u1ee5 v\u00e0 qu\u00e2n s\u1ef1<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 56,9<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 32 t\u1ef7 USD<\/p>\n

15. Mark Zuckerberg\u00a0<\/b><\/p>\n

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\u00a0<\/div>\n<\/div>\n

C\u00f4ng ty: Facebook (M\u1ef9)<\/p>\n

L\u0129nh v\u1ef1c: C\u00f4ng ngh\u1ec7<\/p>\n

\u0110i\u1ec3m Brand Guardianship Index: 56,7<\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty: 83,2 t\u1ef7 USD<\/p>\n

Ngu\u1ed3n:\u00a0http:\/\/vneconomy.vn<\/p>\n

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Theo x\u1ebfp h\u1ea1ng Brand Finance Global 500 n\u0103m 2019 m\u1edbi \u0111\u01b0\u1ee3c h\u00e3ng t\u01b0 v\u1ea5n \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u Brand Finance c\u00f4ng b\u1ed1, Jeff Bezos – nh\u00e0 s\u00e1ng l\u1eadp, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO) c\u1ee7a Amazon, d\u1eabn \u0111\u1ea7u trong Ch\u1ec9 s\u1ed1 B\u1ea3o v\u1ec7 Th\u01b0\u01a1ng hi\u1ec7u (Brand Guardianship Index) v\u1edbi s\u1ed1 \u0111i\u1ec3m 72,4 tr\u00ean 100. <\/p>\n","protected":false},"author":1,"featured_media":1651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[233,235,237,239,160,170,176,213,231],"class_list":["post-1650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-15-ceo-bao-ve-thuong-hieu","tag-brand-finance-global-500","tag-brand-finance","tag-jeff-bezos","tag-elite-law-firm","tag-thuong-hieu","tag-amazon","tag-elite","tag-bao-ve-thuong-hieu","cat-13-id"],"_links":{"self":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/1650"}],"collection":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/comments?post=1650"}],"version-history":[{"count":1,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/1650\/revisions"}],"predecessor-version":[{"id":1652,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/1650\/revisions\/1652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media\/1651"}],"wp:attachment":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media?parent=1650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/categories?post=1650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/tags?post=1650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}