{"id":2485,"date":"2020-07-03T02:44:55","date_gmt":"2020-07-03T02:44:55","guid":{"rendered":"https:\/\/lawfirmelite.com\/vi?p=2485"},"modified":"2020-07-03T02:44:55","modified_gmt":"2020-07-03T02:44:55","slug":"bang-xep-hang-cac-thuong-hieu-dat-gia-nhat-the-gioi","status":"publish","type":"post","link":"https:\/\/lawfirmelite.com\/vi\/bang-xep-hang-cac-thuong-hieu-dat-gia-nhat-the-gioi\/","title":{"rendered":"B\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eaft gi\u00e1 nh\u1ea5t th\u1ebf gi\u1edbi"},"content":{"rendered":"

Theo b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1edbi c\u00f4ng b\u1ed1 c\u1ee7a c\u00f4ng ty t\u01b0 v\u1ea5n Kantar, Amazon ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb th\u1ebf l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y \u0111\u00e3 t\u0103ng l\u00ean g\u1ea7n 1\/3 so v\u1edbi n\u0103m ngo\u00e1i l\u00ean t\u1edbi 415,9 t\u1ef7 USD.<\/p>\n

Danh s\u00e1ch 100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi h\u00e0ng n\u0103m (BrandZ Top 100 Most Valuable Global Brands) x\u1ebfp h\u1ea1ng c\u00e1c c\u00f4ng ty d\u1ef1a theo ti\u00eau ch\u00ed v\u1ec1 gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a v\u00e0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng v\u1edbi h\u01a1n 3,8 tri\u1ec7u ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n

\u0110\u1ee9ng th\u1ee9 hai trong danh s\u00e1ch n\u00e0y l\u00e0 Apple v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 352,2 t\u1ef7 USD, theo sau l\u00e0 Microsoft v\u1edbi 326,5 t\u1ef7 USD. C\u00f4ng ty do t\u1ef7 ph\u00fa Bill Gates \u0111\u1ed3ng s\u00e1ng l\u1eadp trong n\u0103m nay \u0111\u00e3 v\u01b0\u1ee3t qua Google \u0111\u1ec3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eaft gi\u00e1 th\u1ee9 3 th\u1ebf gi\u1edbi. Theo b\u00e1o c\u00e1o, v\u1ecb tr\u00ed c\u1ee7a Microsoft cao h\u01a1n m\u1ed9t ph\u1ea7n nh\u1edd t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m Microsoft Teams t\u0103ng l\u00ean khi ng\u01b0\u1eddi lao \u0111\u1ed9ng l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 trong th\u1eddi \u0111i\u1ec3m Covid-19 l\u00e2y lan.<\/p>\n

Trong danh s\u00e1ch c\u1ee7a BrandZ, t\u1eadp \u0111o\u00e0n Alibaba \u0111\u1ebfn t\u1eeb Trung Qu\u1ed1c \u0111\u1ee9ng th\u1ee9 6 v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 152,5 t\u1ef7 USD, t\u0103ng 16% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Theo b\u00e1o c\u00e1o c\u1ee7a Kantar, trong khi \u0111\u00f3, \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a JD.com t\u0103ng 24% l\u00ean 25,5 t\u1ef7 USD.<\/p>\n

B\u1ea3n b\u00e1o c\u00e1o cho bi\u1ebft: “C\u00e1c th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecbnh h\u01b0\u1edbng cu\u1ed9c s\u1ed1ng b\u1eb1ng c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 thu\u1eadn ti\u1ec7n, tho\u1ea3i m\u00e1i, th\u01b0\u1eddng ghi nh\u1eadn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7n gia t\u0103ng, ho\u1eb7c \u00edt nh\u1ea5t v\u01b0\u1ee3t qua m\u1ee9c d\u1ef1 \u0111o\u00e1n c\u1ee7a h\u1ecd.”<\/p>\n

Theo David Roth \u2013 \u0111\u1ee9ng \u0111\u1ea7u nh\u00f3m b\u00e1o c\u00e1o, kh\u1ea3 n\u0103ng v\u01b0\u1ee3t qua cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh l\u1ea7n n\u00e0y c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng cao h\u01a1n so v\u1edbi th\u1eddi \u0111i\u1ec3m 2008-2009. \u00d4ng cho\u00a0bi\u1ebft: “C\u00e1c doanh nghi\u1ec7p \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, h\u1ecd c\u00f3 ti\u1ec1m l\u1ef1c l\u1edbn h\u01a1n v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n.”\u00a0<\/p>\n

Trong khi \u0111\u00f3, \u1ee9ng d\u1ee5ng chia s\u1ebb video c\u1ee7a Trung Qu\u1ed1c \u2013 TikTok, l\u00e0 c\u00e1i t\u00ean m\u1edbi nh\u1ea5t xu\u1ea5t hi\u1ec7n trong top 100, v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 16,9 t\u1ef7 USD, c\u00f3 v\u1ecb tr\u00ed cao h\u01a1n nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng kh\u00e1c nh\u01b0 KFC, Uber v\u00e0 Adidas.\u00a0<\/p>\n

Tuy nhi\u00ean, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu TikTok l\u00e0 ByteDance v\u1eabn th\u1ea5p h\u01a1n \u1ee9ng d\u1ee5ng \u0111\u1ed1i th\u1ee7 Instagram v\u1edbi \u0111\u1ecbnh gi\u00e1 41,5 t\u1ef7 USD.<\/p>\n

T\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a 100 th\u01b0\u01a1ng hi\u1ec7u trong danh s\u00e1ch n\u00e0y \u0111\u00e3 ch\u1ea1m m\u1ee9c 5 ngh\u00ecn t\u1ef7 USD, t\u0103ng 5,9% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Theo Kantar, tr\u01b0\u1edbc d\u1ea1i d\u1ecbch, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng 9%.<\/p>\n

Ngu\u1ed3n: Cafef.vn<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Theo b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1edbi c\u00f4ng b\u1ed1 c\u1ee7a c\u00f4ng ty t\u01b0 v\u1ea5n Kantar, Amazon ti\u1ebfp t\u1ee5c duy tr\u00ec v\u1ecb th\u1ebf l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y \u0111\u00e3 t\u0103ng l\u00ean g\u1ea7n 1\/3 so v\u1edbi n\u0103m ngo\u00e1i l\u00ean t\u1edbi 415,9 t\u1ef7 USD.Danh s\u00e1ch 100 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi h\u00e0ng n\u0103m (BrandZ Top 100 Most Valuable Global Brands) x\u1ebfp h\u1ea1ng c\u00e1c c\u00f4ng ty d\u1ef1a theo ti\u00eau ch\u00ed v\u1ec1 gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a v\u00e0 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng v\u1edbi h\u01a1n 3,8 tri\u1ec7u ng\u01b0\u1eddi tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"author":1,"featured_media":2486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[352,597],"class_list":["post-2485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-cong-ty-luat-elite","tag-bang-xep-hang-cac-thuong-hieu-dat-gia-nhat-the-gioi","cat-13-id"],"_links":{"self":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/2485"}],"collection":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/comments?post=2485"}],"version-history":[{"count":1,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/2485\/revisions"}],"predecessor-version":[{"id":2487,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/2485\/revisions\/2487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media\/2486"}],"wp:attachment":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media?parent=2485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/categories?post=2485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/tags?post=2485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}