{"id":2872,"date":"2023-01-12T04:26:30","date_gmt":"2023-01-11T21:26:30","guid":{"rendered":"https:\/\/lawfirmelite.com\/vi?p=2872"},"modified":"2023-01-30T22:35:04","modified_gmt":"2023-01-30T15:35:04","slug":"st25-and-ptotected-trademark","status":"publish","type":"post","link":"https:\/\/lawfirmelite.com\/vi\/en\/st25-and-ptotected-trademark\/","title":{"rendered":"ST25 and building up a protected trademark"},"content":{"rendered":"<h2><b>ST25 and building up a protected trademark<\/b><\/h2>\n<p><b>By Nguyen Tran Tuyen<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400;\">Managing Partner, Elite Law Firm<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"font-size: 20px;\">ST25 rice<\/span> &#8211; also known as Soc Trang fragrant rice, yielded from the ST25 rice variety &#8211; is the creative result of the hard researching process of agricultural engineer Ho Quang Cua and his team for the past 12 years.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The ST25 rice variety is the latest generation of the famous \u201cST\u201d fragrant rice line with many outstanding qualities classified as \u201ctop class\u201d. The quality of ST25 rice has been recognised internationally after being named \u201cWorld\u2019s Best Rice\u201d at a contest of the same name in 2019 held in the Philippines; it also won second prize in the 2020 edition in the US.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The new rice variety ST25, created by Cua and his research team, was registered as a new plant variety under Decision No.45\/QD-TT-VPBH issued by the Department of Crop Production at the Ministry of Agriculture and Rural Development in March last year.<\/span><\/p>\n<div style=\"width: 748px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/phapluatbanquyen.phaply.vn\/images\/users\/images\/2021\/04\/111.png\" alt=\"g\u1ea1o st25 - van bang bao ho giong cay trong\" width=\"738\" height=\"549\" \/><p class=\"wp-caption-text\"><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (a copy of the Plant Variety Protection Certificate for the ST25 new rice variety)\u00a0<\/em><\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Recently, it was reported that Cua\u2019s ST25 rice was registered for trademark protection in the US by a number of American enterprises. The news spread widely and received a lot of attention from the public, with many fearing that it could lead to a risk of losing the trademark of ST25 rice, considered a national trademark. As a result they also fear it would fall into American businesses\u2019 hands, leading to the failure of Vietnamese enterprises to export this type of rice to the US market.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Based on a preliminary search result at the trademark published database of the<\/span> <span style=\"font-weight: 400;\">National Office of Intellectual Property of Vietnam (NOIP), there are currently about 10 trademark applications containing the \u201cST25\u201d mark that have been filed for rice products (Class 30). Among the found trademark applications containing the element ST25, there is not any application filed by the name of Ho Quang Cua, the creator of the ST25 rice variety as shown in the aforementioned March 2020 registration. These applications are now in the process of being substantively examined at the NOIP and no-one has been granted a trademark registration certificate up to now.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At the same time, from a preliminary search result at the published trademark database of the US Patent and Trademark Office (USPTO), there were currently five trademark applications containing the element ST25 that have been filed for trademark registration as to applied goods of rice (in Class 30) in 2020.<\/span><\/p>\n<div style=\"width: 682px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/phapluatbanquyen.phaply.vn\/images\/users\/images\/2021\/04\/222.png\" alt=\"\" width=\"672\" height=\"264\" \/><p class=\"wp-caption-text\"><em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 (a search result for trademark applications containing ST25 on the USPTO website) <\/em><\/p><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Up to now, all of the filed applications containing the ST25 in Vietnam and the US are pending and being examined by the NOIP and the USPTO, which means that no trademark containing ST25 in Class 30 in Vietnam and the US has been granted a protection title yet.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So the legal issue is whether the element \u201cST25 rice\u201d shall<\/span> <span style=\"font-weight: 400;\">be protected as a trademark and granted a protection title in the US and\/or Vietnam and in other countries. Is a trademark for ST25 rice likely to be usurped by foreign individuals and businesses?<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Legal issues<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Currently, the ST25 rice variety has only been granted a Plant Variety Protection Certificate in Vietnam for Cua, co-creators Tran Tan Phuong and Nguyen Thi Thu Huong, and owner Ho Quang Tri Private Enterprise.<\/span> <span style=\"font-weight: 400;\">Apart from the Plant Variety Protection Certificate in Vietnam, no trademark protection certificate has been issued for the trademarks containing ST25 as the name of the new rice variety in Vietnam for rice products in Class 30.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Because the Law on Intellectual Property of Vietnam (Article 163) stipulates the obligation to use the name of the plant variety stated in the Plant Variety Protection Certificate, organisations and individuals that offer for sale or market productive material of ST25 rice variety for planting must use the name ST25 rice as written in the protection certificate even after the expiration of the term of protection.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Therefore, \u201cST25 rice\u201d is considered as a common name of the goods, just like the names of \u201cSticky rice\/Gao nep\u201d, \u201cBac Huong rice\u201d, \u201cTam rice\/Gao tam\u201d. They are not able to register for protection as a trademark according to Article 72.2.b of the Law on Intellectual Property. Therefore, in this particular case, no-one, including Ho Quang Tri Private Enterprise, can have exclusive trademark protection of the name ST25 for rice products (in Class 30) in Vietnam.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Similarly, US trademark law also stipulates that a common name of the goods shall not be protected as a trademark for the applied goods because it does not have a distinctive function of a trademark.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">According to the USPTO\u2019s opinion, the goods are listed as rice, so the wording \u201cRICE\u201d in the mark merely denotes the nature of the goods and \u201cST25\u201d refers to a particular strain or varietal of rice. Thus, \u201cST25 RICE\u201d denotes the goods. They are generic and cannot be registered as a trademark because they are common descriptive names of plants or seeds by which such varieties are known to the US consumer.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Hence, in the US, the element \u201cST25 rice\u201d also does not meet the requirement for exclusive trademark protection because it does not have the required function of the trademark. Therefore, in principle, if the owner of the ST25 rice variety and other businesses trading in this product wish to protect the trademark, they need to design a new trademark, possibly by adding additional distinctive sign(s) with the current \u201cST25\u201d mark, such as \u201cST25 Ho Quang Cua\u201d, \u201cST25 Ho Quang Tri\u201d or \u201cQuang Minh ST25\u201d.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Lessons for businesses<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Trademarks as well as other objects of intellectual property (IP) rights such as plant varieties are the intellectual property of the individuals and businesses that created them, and can only be established on the basis of registration. Therefore, it is important to register for protection of IP rights as soon as possible.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Registration for protection of such rights for the purpose of establishing ownership is the most important step in building up a brand\/trademark. Thus,<\/span> <span style=\"font-weight: 400;\">registration for protection of IP rights must be the responsibility of business owners, not anyone else.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In order to avoid usurped trademarks or other intellectual property by a third party, business owners need to search and register for protection of their trademarks before bringing their products bearing the mark to domestic and foreign markets.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/lawfirmelite.com\/vi\">Finally,<\/a> registration for protection of trademark and IP rights is the essential establishment of ownership rights to intangible assets, creating tools to protect market share and having an effective marketing tool to compete in markets, especially foreign ones.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/18pNKksM6-DP0Oz3brmM7tXebRmFxsaNJ\/preview\" width=\"640\" height=\"480\"><\/iframe> <iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1KRcWRqrFV0EafgblWnrwUHLp3AWMx7pQ\/preview\" width=\"640\" height=\"480\"><\/iframe><\/p>\n<p><strong>Source: <\/strong><a href=\"https:\/\/www.vir.com.vn\/st25-and-building-up-a-protected-trademark-84153.html\">Vietnam Investment Review No. 1543\/May 10-16, 2021<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ST25 rice &#8211; also known as Soc Trang fragrant rice, yielded from the ST25 rice variety &#8211; is the creative result of the hard researching process of agricultural engineer Ho Quang Cua and his team for the past 12 years.<\/p>\n","protected":false},"author":1,"featured_media":2814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48,1837],"tags":[655,685,687],"class_list":["post-2872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-notable-articles","tag-trademark","tag-protect-ip-right","tag-st25-en","cat-48-id","cat-1837-id"],"_links":{"self":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/2872"}],"collection":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/comments?post=2872"}],"version-history":[{"count":5,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/2872\/revisions"}],"predecessor-version":[{"id":2912,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/2872\/revisions\/2912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media\/2814"}],"wp:attachment":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media?parent=2872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/categories?post=2872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/tags?post=2872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}