{"id":2917,"date":"2021-05-28T09:06:55","date_gmt":"2021-05-28T09:06:55","guid":{"rendered":"https:\/\/lawfirmelite.com\/vi?p=2917"},"modified":"2021-05-31T10:14:33","modified_gmt":"2021-05-31T10:14:33","slug":"quang-ba-cac-san-pham-tren-mxh-trach-nhiem-cua-nguoi-noi-tieng","status":"publish","type":"post","link":"https:\/\/lawfirmelite.com\/vi\/quang-ba-cac-san-pham-tren-mxh-trach-nhiem-cua-nguoi-noi-tieng\/","title":{"rendered":"Qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean MXH v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng"},"content":{"rendered":"

Ngu\u1ed3n: B\u00e1o V\u0103n H\u00f3a \u0110i\u1ec7n T\u1eed<\/a>, TH\u00d9Y TRANG – THU TRANG\u00a0(th\u1ef1c hi\u1ec7n)<\/strong><\/em><\/span><\/h2>\n

Tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng khi qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean MXH – \u0110\u00e2y l\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1n gi\u1ea3 c\u0169ng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i quan t\u00e2m.\u00a0<\/span><\/strong><\/h2>\n

Nhi\u1ec1u ca s\u0129, di\u1ec5n vi\u00ean, ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i l\u1edbn tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i g\u1ea7n \u0111\u00e2y \u0111\u00e3 g\u1eb7p ph\u1ea3i nhi\u1ec1u ch\u1ec9 tr\u00edch v\u1ec1 c\u00e1c th\u00f4ng tin qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt \u0111\u0103ng t\u1ea3i l\u00ean MXH. G\u1ea7n \u0111\u00e2y, Lu\u1eadt s\u01b0 Nguy\u1ec5n Tr\u1ea7n Tuy\u00ean c\u00f9ng c\u00e1c Lu\u1eadt s\u01b0, Chuy\u00ean gia kh\u00e1c \u0111\u00e3 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y tr\u00ean B\u00e1o V\u0103n H\u00f3a<\/a>. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u1ed9i dung c\u1ee7a b\u00e0i vi\u1ebft.<\/p>\n

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Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u00a0v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng (B\u00e0i cu\u1ed1i):\u00a0Qu\u1ea3ng c\u00e1o \u0111\u00fang ph\u00e1p lu\u1eadt<\/h3>\n
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VHO-\u00a0Trong c\u00e1c s\u1ed1 b\u00e1o tr\u01b0\u1edbc,\u00a0V\u0103n H\u00f3a\u00a0<\/i>\u0111\u00e3 c\u00f3 lo\u1ea1t b\u00e0i vi\u1ebft ghi nh\u1eadn th\u1ef1c tr\u1ea1ng, \u00fd ki\u1ebfn c\u1ee7a c\u00e1c v\u0103n ngh\u1ec7 s\u0129, gi\u1edbi chuy\u00ean gia, c\u01a1 quan ch\u1ee9c n\u0103ng,\u2026 nh\u1eb1m g\u00f3p th\u00eam ti\u1ebfng n\u00f3i \u0111\u1ec3 ngh\u1ec7 s\u0129 nh\u00ecn nh\u1eadn l\u1ea1i tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi c\u1ed9ng \u0111\u1ed3ng khi tham gia qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng bi\u1ec7n ph\u00e1p \u0111\u1ec3 \u0111\u01b0a ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111i v\u00e0o n\u1ec1 n\u1ebfp.<\/p>\n<\/div>\n

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\u1ede b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i xin g\u1eedi \u0111\u1ebfn \u0111\u1ed9c gi\u1ea3 nh\u1eefng ph\u00e2n t\u00edch c\u1ee7a c\u00e1c lu\u1eadt s\u01b0 d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 ph\u00e1p l\u00fd \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n, \u0111\u1ed3ng th\u1eddi c\u0169ng xin t\u1ea1m kh\u00e9p l\u1ea1i di\u1ec5n \u0111\u00e0n t\u1ea1i \u0111\u00e2y.<\/p>\n

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NGH\u1ec6 S\u0128 C\u00d3 TH\u1ec2 XEM L\u00c0 \u0110\u1ed2NG PH\u1ea0M V\u1edaI NH\u00c0 CUNG C\u1ea4P N\u1ebeU \u201cL\u1eeaA D\u1ed0I NG\u01af\u1edcI TI\u00caU D\u00d9NG TH\u00d4NG QUA HO\u1ea0T \u0110\u1ed8NG QU\u1ea2NG C\u00c1O\u201d<\/b><\/p>\n

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Nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c ngh\u1ec7 thu\u1eadt ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c vai tr\u00f2 v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang. H\u00e0ng lo\u1ea1t c\u00e1c ngh\u1ec7 s\u0129 tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 h\u00ecnh \u1ea3nh c\u1ee7a nhi\u1ec1u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Tuy nhi\u00ean, c\u00f3 nh\u1eefng ng\u01b0\u1eddi d\u1ef1a v\u00e0o s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin sai l\u1ec7ch, h\u1ecd \u201cdi\u1ec5n xu\u1ea5t\u201d \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u r\u1ed3i ph\u00e1t ng\u00f4n r\u1eb1ng ch\u00ednh m\u00ecnh \u0111\u00e3 d\u00f9ng v\u00e0 th\u1ea5y th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3 (?) Nhi\u1ec1u ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00ec tin t\u01b0\u1edfng v\u00e0o ngh\u1ec7 s\u0129 m\u00e0 ch\u1ee7 quan kh\u00f4ng t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, cu\u1ed1i c\u00f9ng nh\u1eadn v\u1ec1 s\u1ef1 th\u1eadt chua ch\u00e1t, \u201cti\u1ec1n m\u1ea5t t\u1eadt mang\u201d\u2026<\/p>\n

Theo quy \u0111\u1ecbnh t\u1ea1i \u0110i\u1ec3m a Kho\u1ea3n 1 \u0110i\u1ec1u 10, Lu\u1eadt B\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u0103m 2010, h\u00e0nh vi qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t s\u1ed1 ngh\u1ec7 s\u0129 c\u00f3 th\u1ec3 xem l\u00e0 \u0111\u1ed3ng ph\u1ea1m v\u1edbi nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u00f3 trong vi\u1ec7c \u201cl\u1eeba d\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o\u201d. \u0110\u00e2y l\u00e0 h\u00e0nh vi b\u1ecb c\u1ea5m v\u00e0 s\u1ebd b\u1ecb x\u1eed l\u00fd theo quy \u0111\u1ecbnh. Ngo\u00e0i ra, trong tr\u01b0\u1eddng h\u1ee3p n\u1ebfu \u0111\u00e3 b\u1ecb x\u1eed l\u00fd h\u00e0nh ch\u00ednh nh\u01b0ng ng\u01b0\u1eddi vi ph\u1ea1m v\u1eabn t\u00e1i ph\u1ea1m th\u00ec s\u1ebd b\u1ecb x\u1eed l\u00fd h\u00ecnh s\u1ef1. N\u1ebfu ng\u01b0\u1eddi cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ecb truy c\u1ee9u tr\u00e1ch nhi\u1ec7m h\u00ecnh s\u1ef1, kh\u1ea3 n\u0103ng cao nh\u1eefng ngh\u1ec7 s\u0129 qu\u1ea3ng b\u00e1 c\u0169ng s\u1ebd ph\u1ea3i li\u00ean \u0111\u1edbi ch\u1ecbu tr\u00e1ch nhi\u1ec7m.<\/p>\n

(Lu\u1eadt s\u01b0 NGUY\u1ec4N TH\u00c0NH T\u1ef0U, C\u00f4ng ty Lu\u1eadt qu\u1ed1c t\u1ebf Nguy\u1ec5n v\u00e0 c\u1ed9ng s\u1ef1)<\/i><\/b><\/p>\n

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QU\u1ea2NG C\u00c1O SAI S\u1ef0 TH\u1eacT L\u00c0 H\u00c0NH VI B\u1eca NGHI\u00caM C\u1ea4M THEO LU\u1eacT QU\u1ea2NG C\u00c1O<\/b><\/p>\n

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H\u00e0nh vi qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u00fang v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, c\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a l\u00e0 h\u00e0nh vi b\u1ecb nghi\u00eam c\u1ea5m theo \u0110i\u1ec1u 8, Lu\u1eadt Qu\u1ea3ng c\u00e1o 2012, \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i n\u0103m 2018; ng\u01b0\u1eddi vi ph\u1ea1m c\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t ti\u1ec1n \u0111\u1ebfn 70 tri\u1ec7u \u0111\u1ed3ng (\u0110i\u1ec1u 51, Ngh\u1ecb \u0111\u1ecbnh 158\/2013\/N\u0110-CP). Ngo\u00e0i vi\u1ec7c b\u1ecb c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc x\u1eed ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh, n\u1ebfu h\u00e0nh vi n\u00e0y g\u00e2y t\u1ed5n h\u1ea1i v\u1ec1 s\u1ee9c kh\u1ecfe, t\u00ednh m\u1ea1ng th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u1edfi ki\u1ec7n nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f9ng v\u1edbi ng\u01b0\u1eddi c\u00f3 h\u00e0nh vi qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt \u0111\u00f3 \u0111\u1ec3 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i. \u0110\u1eb7c bi\u1ec7t, \u0110i\u1ec1u 197, B\u1ed9 lu\u1eadt H\u00ecnh s\u1ef1 2015 \u0111\u00e3 quy \u0111\u1ecbnh r\u00f5: Ng\u01b0\u1eddi n\u00e0o qu\u1ea3ng c\u00e1o gian d\u1ed1i v\u1ec1 h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, \u0111\u00e3 b\u1ecb x\u1eed ph\u1ea1t vi ph\u1ea1m h\u00e0nh ch\u00ednh v\u1ec1 h\u00e0nh vi n\u00e0y ho\u1eb7c \u0111\u00e3 b\u1ecb k\u1ebft \u00e1n v\u1ec1 t\u1ed9i n\u00e0y, ch\u01b0a \u0111\u01b0\u1ee3c x\u00f3a \u00e1n t\u00edch m\u00e0 c\u00f2n vi ph\u1ea1m, th\u00ec b\u1ecb ph\u1ea1t ti\u1ec1n t\u1eeb 10-100 tri\u1ec7u \u0111\u1ed3ng ho\u1eb7c ph\u1ea1t c\u1ea3i t\u1ea1o kh\u00f4ng giam gi\u1eef \u0111\u1ebfn 3 n\u0103m\u2026<\/p>\n

Tuy nhi\u00ean, ph\u00e1p lu\u1eadt hi\u1ec7n h\u00e0nh ch\u01b0a c\u00f3 quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 vi\u1ec7c x\u1eed l\u00fd trong tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ngh\u1ec7 s\u0129 c\u00f3 h\u00e0nh vi qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ec3 ng\u0103n ch\u1eb7n t\u00ecnh tr\u1ea1ng n\u00e0y, c\u01a1 quan qu\u1ea3n l\u00fd c\u1ea7n t\u0103ng c\u01b0\u1eddng h\u01a1n n\u1eefa vi\u1ec7c ph\u1ed5 bi\u1ebfn quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt cho gi\u1edbi ngh\u1ec7 s\u0129 v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u1edbi c\u00f4ng ch\u00fang, ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o. \u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 s\u1edbm ng\u0103n ch\u1eb7n v\u00e0 h\u1ea1n ch\u1ebf h\u00e0nh vi l\u1ea1m d\u1ee5ng s\u1ef1 n\u1ed5i ti\u1ebfng c\u1ee7a m\u00ecnh trong vi\u1ec7c qu\u1ea3ng c\u00e1o, ti\u1ebfp tay cho vi\u1ec7c s\u1ea3n xu\u1ea5t, kinh doanh h\u00e0ng gi\u1ea3, h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng g\u00e2y thi\u1ec7t h\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t ch\u00e2n ch\u00ednh, c\u00e1c nh\u00e0 l\u00e0m lu\u1eadt n\u00ean c\u00e2n nh\u1eafc t\u0103ng m\u1ee9c x\u1eed ph\u1ea1t \u0111\u1ed1i v\u1edbi nh\u1eefng h\u00e0nh vi vi ph\u1ea1m.<\/p>\n

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(Lu\u1eadt s\u01b0 NGUY\u1ec4N TR\u1ea6N TUY\u00caN, Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Lu\u1eadt ELITE<\/a>)<\/i><\/b><\/p>\n

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TR\u00c1CH NHI\u1ec6M THU\u1ed8C V\u1ec0 AI KHI NGH\u1ec6 S\u0128 QU\u1ea2NG C\u00c1O S\u1ea2N PH\u1ea8M K\u00c9M CH\u1ea4T L\u01af\u1ee2NG?<\/b><\/p>\n

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\u0110\u1ec3 ch\u1ea5n ch\u1ec9nh t\u00ecnh tr\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00e0n lan thi\u1ebfu ki\u1ec3m so\u00e1t, m\u1edbi \u0111\u00e2y Ch\u00ednh ph\u1ee7 \u0111\u00e3 ban h\u00e0nh quy \u0111\u1ecbnh v\u1ec1 ch\u1ebf t\u00e0i x\u1eed l\u00fd c\u00e1c h\u00e0nh vi vi ph\u1ea1m trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh c\u1eadp nh\u1eadt ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c ti\u1ec5n. Tuy nhi\u00ean, ch\u00fang ta c\u1ea7n l\u00e0m r\u00f5 tr\u00e1ch nhi\u1ec7m \u0111\u00f3 thu\u1ed9c v\u1ec1 ai? Tr\u01b0\u1edbc ti\u00ean l\u00e0 thu\u1ed9c v\u1ec1 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o, t\u1ee9c l\u00e0 t\u1ed5 ch\u1ee9c\/c\u00e1 nh\u00e2n qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5. \u0110\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m \u1ea3nh h\u01b0\u1edfng t\u1edbi s\u1ee9c kho\u1ebb nh\u01b0 thu\u1ed1c ch\u1eefa b\u1ec7nh, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng hay m\u1ef9 ph\u1ea9m\u2026 n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn b\u1edfi c\u01a1 quan nh\u00e0 n\u01b0\u1edbc c\u00f3 th\u1ea9m quy\u1ec1n. Th\u1ee9 hai l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1ed5 ch\u1ee9c ph\u00e1t h\u00e0nh qu\u1ea3ng c\u00e1o, l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o \u0111\u1ebfn c\u00f4ng ch\u00fang, c\u00f3 th\u1ec3 l\u00e0 c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh, ch\u1ee7 s\u1edf h\u1eefu c\u00e1c website\u2026 T\u1ea1i Kho\u1ea3n 2 \u0110i\u1ec1u 14, Lu\u1eadt Qu\u1ea3ng c\u00e1o quy \u0111\u1ecbnh ng\u01b0\u1eddi ph\u00e1t h\u00e0nh qu\u1ea3ng c\u00e1o c\u00f3 ngh\u0129a v\u1ee5: \u201cKi\u1ec3m tra c\u00e1c t\u00e0i li\u1ec7u li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u ki\u1ec7n qu\u1ea3ng c\u00e1o c\u1ee7a t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n, s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 c\u1ea7n qu\u1ea3ng c\u00e1o\u201d. Do \u0111\u00f3, tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o, t\u1ed5 ch\u1ee9c ph\u00e1t h\u00e0nh qu\u1ea3ng c\u00e1o n\u00ean v\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o cung c\u1ea5p gi\u1ea5y ph\u00e9p x\u00e1c nh\u1eadn n\u1ed9i dung qu\u1ea3ng c\u00e1o\u2026<\/p>\n

Ri\u00eang \u0111\u1ed1i v\u1edbi nh\u1eefng ngh\u1ec7 s\u0129, x\u00e9t v\u1ec1 b\u1ea3n ch\u1ea5t ph\u00e1p l\u00fd, h\u1ecd ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 c\u00e1c di\u1ec5n vi\u00ean, \u0111\u1ecdc l\u1eddi tho\u1ea1i theo k\u1ecbch b\u1ea3n \u0111\u01b0\u1ee3c vi\u1ebft s\u1eb5n. Tuy nhi\u00ean, h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng, c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Do \u0111\u00f3, khi nh\u1eadn qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m, ngh\u1ec7 s\u0129 c\u0169ng n\u00ean xem x\u00e9t c\u1ea9n tr\u1ecdng, v\u1eeba l\u00e0 \u0111\u1ec3 g\u00f3p ph\u1ea7n b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u1eeba \u0111\u1ec3 gi\u1eef g\u00ecn h\u00ecnh \u1ea3nh m\u00e0 h\u1ecd \u0111\u00e3 d\u00e0y c\u00f4ng x\u00e2y d\u1ef1ng. C\u00f3 th\u1ec3 xem \u0111\u00e2y nh\u01b0 m\u1ed9t lo\u1ea1i \u201ctr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i\u201d c\u1ee7a ngh\u1ec7 s\u0129.<\/p>\n

(Lu\u1eadt s\u01b0 TR\u1ea6N TH\u1eca HI\u1ec0N, C\u00f4ng ty Lu\u1eadt LAVN)<\/i><\/b><\/p>\n

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N\u00caU CAO TR\u00c1CH NHI\u1ec6M C\u00c1 NH\u00c2N TRONG TH\u1ef0C HI\u1ec6N N\u1ed8I DUNG QU\u1ea2NG C\u00c1O<\/b><\/p>\n

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Qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt trong th\u1eddi gian qua \u0111\u00e3 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c kh\u1ecfe, t\u00ednh m\u1ea1ng, t\u00e0i s\u1ea3n v\u00e0 ni\u1ec1m tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tr\u00ean th\u1ef1c t\u1ebf, Lu\u1eadt Qu\u1ea3ng c\u00e1o t\u1eeb n\u0103m 2012 \u0111\u00e3 ban h\u00e0nh nh\u1eefng quy \u0111\u1ecbnh y\u00eau c\u1ea7u v\u1ec1 n\u1ed9i dung qu\u1ea3ng c\u00e1o. Theo \u0111\u00f3, Kho\u1ea3n 1 \u0110i\u1ec1u 19 Lu\u1eadt n\u00e0y quy \u0111\u1ecbnh n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u1ea3i b\u1ea3o \u0111\u1ea3m trung th\u1ef1c, ch\u00ednh x\u00e1c, r\u00f5 r\u00e0ng, kh\u00f4ng g\u00e2y thi\u1ec7t h\u1ea1i cho ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t, kinh doanh v\u00e0 ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn qu\u1ea3ng c\u00e1o. C\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c khi qu\u1ea3ng c\u00e1o nh\u1eefng s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe \u0111\u00e3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh r\u00f5. Theo \u0111\u00f3, ph\u1ea3i \u0111\u01b0\u1ee3c c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n x\u00e1c nh\u1eadn n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n. C\u1ee5 th\u1ec3, B\u1ed9 Y t\u1ebf, B\u1ed9 NN&PTNT, B\u1ed9 C\u00f4ng th\u01b0\u01a1ng c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e1c nh\u1eadn n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t.<\/p>\n

Nh\u1eb1m ch\u1ea5n ch\u1ec9nh nh\u1eefng qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt, v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng tham gia ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o. Trong \u0111\u00f3, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o c\u00f3 ngh\u0129a v\u1ee5 cung c\u1ea5p cho ng\u01b0\u1eddi kinh doanh d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o ho\u1eb7c ng\u01b0\u1eddi ph\u00e1t h\u00e0nh qu\u1ea3ng c\u00e1o th\u00f4ng tin c\u1ea7n thi\u1ebft, trung th\u1ef1c, ch\u00ednh x\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, c\u00e1c t\u00e0i li\u1ec7u li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u ki\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00e1c th\u00f4ng tin \u0111\u00f3. Ng\u01b0\u1eddi kinh doanh d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o cung c\u1ea5p th\u00f4ng tin trung th\u1ef1c, ch\u00ednh x\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c t\u00e0i li\u1ec7u li\u00ean quan \u0111\u1ebfn \u0111i\u1ec1u ki\u1ec7n qu\u1ea3ng c\u00e1o\u2026 C\u00e1c c\u00e1 nh\u00e2n th\u1ef1c hi\u1ec7n n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 nh\u1eefng quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt chuy\u00ean ng\u00e0nh, ki\u1ec3m tra c\u00e1c gi\u1ea5y t\u1edd c\u00f3 li\u00ean quan, c\u00e2n nh\u1eafc nh\u1eefng \u0111o\u1ea1n tho\u1ea1i \u0111\u1ec3 tr\u00e1nh th\u1ec3 hi\u1ec7n kh\u00f4ng \u0111\u00fang v\u1edbi n\u1ed9i dung \u0111\u00e3 cho ph\u00e9p c\u1ee7a c\u01a1 quan chuy\u00ean ng\u00e0nh. \u0110\u1ed3ng th\u1eddi, n\u00ean c\u00f3 cam k\u1ebft trong h\u1ee3p \u0111\u1ed3ng d\u00e2n s\u1ef1 \u0111\u1ec3 kh\u00f4ng b\u1ecb doanh nghi\u1ec7p l\u1ee3i d\u1ee5ng th\u1ec3 hi\u1ec7n nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o ch\u01b0a \u0111\u01b0\u1ee3c c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n c\u1ea5p ph\u00e9p, ho\u1eb7c sai v\u1edbi n\u1ed9i dung \u0111\u00e3 cho ph\u00e9p ho\u1eb7c th\u1ea9m \u0111\u1ecbnh. N\u00eau cao tr\u00e1ch nhi\u1ec7m c\u00e1 nh\u00e2n trong vi\u1ec7c th\u1ef1c hi\u1ec7n n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u00e1nh l\u00e0m thi\u1ec7t h\u1ea1i t\u1edbi s\u1ee9c kh\u1ecfe, ti\u1ec1n b\u1ea1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u1ed9ng \u0111\u1ed3ng. \u0110\u1eb7c bi\u1ec7t, tr\u00e1nh vi\u1ec7c l\u1ee3i d\u1ee5ng uy t\u00edn \u0111\u1ec3 qu\u1ea3ng c\u00e1o kh\u00f4ng trung th\u1ef1c, ch\u00ednh x\u00e1c\u2026<\/p>\n

(B\u00e0 NINH TH\u1eca THU H\u01af\u01a0NG, C\u1ee5c tr\u01b0\u1edfng C\u1ee5c V\u0103n h\u00f3a c\u01a1 s\u1edf – B\u1ed9 VHTTDL)<\/i><\/b><\/p>\n

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Nhi\u1ec1u ca s\u0129, di\u1ec5n vi\u00ean, ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng theo d\u00f5i l\u1edbn tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i g\u1ea7n \u0111\u00e2y \u0111\u00e3 g\u1eb7p ph\u1ea3i nhi\u1ec1u ch\u1ec9 tr\u00edch v\u1ec1 c\u00e1c th\u00f4ng tin qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt \u0111\u0103ng t\u1ea3i l\u00ean MXH. G\u1ea7n \u0111\u00e2y, Lu\u1eadt s\u01b0 Nguy\u1ec5n Tr\u1ea7n Tuy\u00ean c\u00f9ng c\u00e1c Lu\u1eadt s\u01b0, Chuy\u00ean gia kh\u00e1c \u0111\u00e3 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y tr\u00ean B\u00e1o V\u0103n H\u00f3a. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u1ed9i dung c\u1ee7a b\u00e0i vi\u1ebft.<\/p>\n","protected":false},"author":1,"featured_media":2919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[705,707,709,711,713],"class_list":["post-2917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-su-dung-nguoi-noi-tieng-de-quang-ba-thuong-hieu","tag-loi-ich-va-bat-loi-cua-viec-su-dung-nguoi-noi-tieng-trong-quang-cao","tag-su-dung-nguoi-noi-tieng-lam-dai-su-thuong-hieu","tag-nho-nguoi-noi-tieng-quang-cao-san-pham","tag-nguoinoitieng-nghesiquangcaosaisuthat-baovequyenloinguoitieudung-luatquangcao-elitelawfirm","cat-13-id"],"_links":{"self":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/2917"}],"collection":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/comments?post=2917"}],"version-history":[{"count":5,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/2917\/revisions"}],"predecessor-version":[{"id":2929,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/2917\/revisions\/2929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media\/2919"}],"wp:attachment":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media?parent=2917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/categories?post=2917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/tags?post=2917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}