{"id":3202,"date":"2021-07-29T10:15:34","date_gmt":"2021-07-29T10:15:34","guid":{"rendered":"https:\/\/lawfirmelite.com\/vi?p=3202"},"modified":"2021-07-29T10:18:45","modified_gmt":"2021-07-29T10:18:45","slug":"hanh-trinh-thuong-hieu-channel-cua-gia-toc-wertheimer-tuong-lui-tan-nhung-da-duoc-hoi-sinh-va-tro-len-ben-vung","status":"publish","type":"post","link":"https:\/\/lawfirmelite.com\/vi\/hanh-trinh-thuong-hieu-channel-cua-gia-toc-wertheimer-tuong-lui-tan-nhung-da-duoc-hoi-sinh-va-tro-len-ben-vung\/","title":{"rendered":"H\u00e0nh tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u Chanel c\u1ee7a gia t\u1ed9c Wertheimer: T\u01b0\u1edfng l\u1ee5i t\u00e0n nh\u01b0ng \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ed3i sinh v\u00e0 tr\u1edf l\u00ean b\u1ec1n v\u1eefng.\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >N\u1ed9i dung b&agrave;i vi\u1ebft<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o?\">Gia t\u1ed9c Wertheimer \u0111\u00e3 gi\u00fap Channel ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lawfirmelite.com\/vi\/hanh-trinh-thuong-hieu-channel-cua-gia-toc-wertheimer-tuong-lui-tan-nhung-da-duoc-hoi-sinh-va-tro-len-ben-vung\/#Su-hoi-sinh-tu-dong-tro-tan\" title=\"S\u1ef1 h\u1ed3i sinh t\u1eeb \u0111\u1ed1ng tro t\u00e0n\">S\u1ef1 h\u1ed3i sinh t\u1eeb \u0111\u1ed1ng tro t\u00e0n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lawfirmelite.com\/vi\/hanh-trinh-thuong-hieu-channel-cua-gia-toc-wertheimer-tuong-lui-tan-nhung-da-duoc-hoi-sinh-va-tro-len-ben-vung\/#Tam-nhin-chien-luoc-khang-dinh-vi-the-doc-quyen\" title=\"T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf \u0111\u1ed9c quy\u1ec1n\">T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf \u0111\u1ed9c quy\u1ec1n<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>Ngu\u1ed3n:\u00a0<a href=\"https:\/\/cafef.vn\/gia-toc-kin-tieng-so-huu-thuong-hieu-xa-xi-chanel-hoi-sinh-de-che-xa-hoa-tu-dong-tro-tan-va-quan-diem-la-doi-ve-su-toa-sang-20210728094912672.chn\" target=\"_blank\" rel=\"noopener\">Cafef.vn<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"font-weight: 400;\">Chanel l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddi trang n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng nh\u01b0 ng\u00e0y h\u00f4m nay, \u00edt ai bi\u1ebft Channel c\u0169ng t\u1eebng r\u01a1i v\u00e0o qu\u00e1 tr\u00ecnh kh\u1ee7ng ho\u1ea3ng v\u00e0 \u0111\u1ee9ng tr\u01b0\u1edbc nguy c\u01a1 \u0111\u1ed5 v\u1ee1.\u00a0<\/span><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cafefcdn.com\/thumb_w\/650\/203337114487263232\/2021\/7\/28\/photo1627440371450-16274403715841399668418.jpg\" alt=\" gia t\u1ed9c Wertheimer\" width=\"650\" height=\"406\" \/><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"So-luoc-ve-Chanel\"><\/span><span style=\"font-size: 20px;\"><strong>S\u01a1 l\u01b0\u1ee3c v\u1ec1 Chanel<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Chanel l\u00e0 t\u00ean th\u00f4ng d\u1ee5ng c\u1ee7a m\u1ed9t h\u00e3ng th\u1eddi trang Ph\u00e1p, \u0111\u00f3ng t\u1ea1i th\u1ee7 \u0111\u00f4 Paris \u0111\u01b0\u1ee3c Coco Chanel (1883 &#8211; 1971) s\u00e1ng l\u1eadp.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cho \u0111\u1ebfn nh\u1eefng n\u0103m 1920 \u1edf Paris, Pierre Wertheimer g\u1eb7p g\u1ee1 v\u00e0 t\u00e0i tr\u1ee3 cho nh\u00e0 thi\u1ebft k\u1ebf tr\u1ebb Coco Chanel. K\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u00e3 \u0111\u00e1nh d\u1ea5u s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Channel g\u1eafn li\u00ean v\u1edbi gia t\u1ed9c Wertheimer. Sau n\u00e0y, c\u00e1c ch\u00e1u trai c\u1ee7a \u00f4ng l\u00e0 anh em Alain v\u00e0 Gerard Wertheimer \u0111\u00e3 ti\u1ebfp nh\u1eadn quy\u1ec1n \u0111i\u1ec1u h\u00e0nh v\u00e0 gi\u00fap Chanel tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p b\u1eadc nh\u1ea5t th\u1ebf gi\u1edbi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Alain v\u00e0 Gerard Wertheimer l\u00e0 hai trong s\u1ed1 10 t\u1ef7 ph\u00fa gi\u00e0u nh\u1ea5t n\u01b0\u1edbc Ph\u00e1p. Kh\u1ed1i t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd \u0111\u00e3 t\u0103ng l\u00ean g\u1ea5p nhi\u1ec1u l\u1ea7n th\u00f4ng qua c\u00e1c th\u01b0\u01a1ng v\u1ee5 kinh doanh kh\u1ed5ng l\u1ed3, m\u00e0 Chanel ch\u1ec9 l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3. Hi\u1ec7n t\u1ed5ng t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd \u0111\u00e3 l\u00ean \u0111\u1ebfn 49,2 t\u1ef7 USD, \u0111\u01b0\u1ee3c chia \u0111\u1ec1u cho hai anh em.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/admin.vuahanghieu.com\/upload\/news\/content\/2019\/07\/lich-su-thuong-hieu-chanel-vhh-1-jpg-1562733704-10072019114144.jpg\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><i>\u00dd ngh\u0129a c\u1ee7a Logo th\u01b0\u01a1ng hi\u1ec7u Chanel<\/i><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sau 15 n\u0103m ho\u1ea1t \u0111\u1ed9ng trong l\u00e0ng th\u1eddi trang th\u00ec logo Chanel m\u1edbi ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng v\u1edbi 2 ch\u1eef C l\u1ed3ng gh\u00e9p v\u00e0o nhau. V\u00ec kh\u00f4ng c\u00f3 gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng v\u1ec1 logo n\u00e0y cho n\u00ean \u0111\u00e3 c\u00f3 nhi\u1ec1u suy \u0111o\u00e1n \u0111\u01b0\u1ee3c \u0111\u01b0a ra: c\u00f3 ng\u01b0\u1eddi cho r\u1eb1ng \u0111\u00e2y l\u00e0 t\u00ean vi\u1ebft t\u1eaft c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp Coco Chanel, c\u00f3 ng\u01b0\u1eddi l\u1ea1i cho r\u1eb1ng l\u00e0 ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00ean c\u1ee7a b\u00e0 v\u00e0 ng\u01b0\u1eddi t\u00ecnh Arthur \u2018Boy\u2019 Capel, m\u1ed9t s\u1ed1 kh\u00e1c l\u1ea1i cho r\u1eb1ng bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y gi\u1ed1ng v\u1edbi c\u1eeda s\u1ed5 \u1edf Nh\u00e0 nguy\u1ec7n Aubazine \u2013 n\u01a1i m\u00e0 Chanel \u0111\u00e3 sinh s\u1ed1ng l\u00fac nh\u1ecf\u2026..\u00a0 Tuy nhi\u00ean, ng\u00e0y nay nh\u1eafc \u0111\u1ebfn Chanel ai c\u0169ng bi\u1ebft \u0111\u1ebfn v\u00e0 \u0111\u00e3 th\u00e2n thu\u1ed9c v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gia-toc-Wertheimer-da-giup-Channel-phat-trien-nhu-the-nao\"><\/span><strong><span style=\"font-size: 20px;\">Gia t\u1ed9c Wertheimer \u0111\u00e3 gi\u00fap Channel ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cafefcdn.com\/thumb_w\/640\/203337114487263232\/2021\/7\/28\/-16274390212121606566965.jpg\" alt=\" gia t\u1ed9c Wertheimer\" width=\"640\" height=\"406\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nh\u00e0 Wertheimer r\u1ea5t k\u00edn ti\u1ebfng v\u00e0 hi\u1ebfm khi trao \u0111\u1ed5i th\u00f4ng tin ri\u00eang t\u01b0 v\u1ec1 gia t\u1ed9c m\u00ecnh k\u1ec3 c\u1ea3 kh\u1ed1i t\u00e0i s\u1ea3n hay m\u1ed1i quan t\u00e2m, xu h\u01b0\u1edbng th\u1eddi trang. M\u1eb7c d\u00f9 l\u00e0 ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u1eb3ng c\u1ea5p, tuy nhi\u00ean r\u1ea5t hi\u1ebfm khi th\u1ea5y s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Nh\u00e0 Wertheimer trong c\u00e1c bu\u1ed5i khai tr\u01b0\u01a1ng c\u1eeda h\u00e0ng ho\u1eb7c s\u1ef1 ki\u1ec7n c\u1ee7a Chanel. N\u1ebfu c\u00f3 tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n th\u1eddi trang n\u1ed5i ti\u1ebfng c\u1ee7a h\u00e3ng, h\u1ecd c\u0169ng t\u1ef1 l\u00e1i xe ri\u00eang v\u00e0 ch\u1ecdn ng\u1ed3i \u1edf h\u00e0ng gh\u1ebf th\u1ee9 4 ho\u1eb7c th\u1ee9 5.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S\u1ef1 k\u00edn ti\u1ebfng c\u1ee7a gia t\u1ed9c Wertheimer xu\u1ea5t ph\u00e1t m\u1ed9t ph\u1ea7n t\u1eeb v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng: ng\u01b0\u1eddi Ph\u00e1p tin r\u1eb1ng kh\u00f4ng c\u00f3 l\u00fd do n\u00e0o m\u1ed9t doanh nh\u00e2n ph\u1ea3i ti\u1ebft l\u1ed9 \u0111\u1eddi s\u1ed1ng ri\u00eang c\u1ee7a h\u1ecd.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d kh\u00e1c trong gi\u1edbi th\u1eddi trang nh\u01b0 \u00f4ng ch\u1ee7 \u0111\u1ebf ch\u1ebf LVMH, Bernard Arnault hay Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Gucci, Domenico De Sole, gia t\u1ed9c Wertheimer th\u00edch lui v\u1ec1 sau \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd t\u1ecfa s\u00e1ng. \u0110\u00f3 d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t c\u00e1ch kinh doanh ng\u01b0\u1ee3c \u0111\u1eddi trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang c\u1ea7n s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a ng\u01b0\u1eddi ch\u1ee7 s\u1edf h\u1eefu \u0111\u1ec3 t\u0103ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng cho s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<p class=\"sapo\" style=\"text-align: justify;\"><span style=\"font-size: 16px;\">V\u00e0 quan \u0111i\u1ec3m c\u1ee7a Nh\u00e0 Wertheimer v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a m\u00ecnh c\u0169ng kh\u00e1c. H\u1ecd kh\u00f4ng gi\u00e0nh ph\u1ea7n nhi\u1ec1u c\u00f4ng s\u1ee9c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n c\u1ee7a m\u00ecnh m\u00e0 \u0111\u1ec1 cao s\u1ef1 s\u00e1ng t\u1ea1o, t\u00f4n tr\u1ecdng ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 l\u1ea7n G\u00e9rard Wertheimer \u0111\u00e3 chia s\u1ebb <em>\u201cGia \u0111\u00ecnh ch\u00fang t\u00f4i r\u1ea5t k\u00edn ti\u1ebfng, kh\u00f4ng chia s\u1ebb v\u1ec1 \u0111\u1eddi t\u01b0. S\u1ef1 n\u1ed5i ti\u1ebfng thu\u1ed9c v\u1ec1 Coco Chanel, v\u1ec1 Karl c\u00f9ng nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o v\u00e0 c\u1ed1ng hi\u1ebfn cho Chanel, ch\u1ee9 kh\u00f4ng ph\u1ea3i gia t\u1ed9c Wertheimer\u201d.<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ebfn r\u1ed3i l\u1ea1i \u0111i nh\u01b0ng Chanel s\u1ebd m\u00e3i l\u00e0 Chanel. V\u00e0 nh\u00e0 Wertheimer lu\u00f4n \u0111\u1ee9ng sau th\u01b0\u01a1ng hi\u1ec7u n\u00e0y\u201d, Didier Grumbach, c\u1ef1u Ch\u1ee7 t\u1ecbch li\u00ean \u0111o\u00e0n th\u1eddi trang Ph\u00e1p chia s\u1ebb.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Su-hoi-sinh-tu-dong-tro-tan\"><\/span><span style=\"font-size: 16px;\"><strong>S\u1ef1 h\u1ed3i sinh t\u1eeb \u0111\u1ed1ng tro t\u00e0n<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00cdt ai bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng n\u00e0y c\u0169ng \u0111\u00e3 r\u01a1i v\u00e0o th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng \u0111\u1ebfn m\u1ee9c g\u1ea7n nh\u01b0 \u0111\u1ed5 v\u1ee1.\u00a0<span style=\"font-weight: 400;\">N\u0103m 1974, Alain v\u00e0 Gerard Wertheimer b\u1eaft \u0111\u1ea7u ti\u1ebfp qu\u1ea3n Chanel sau khi cha c\u1ee7a h\u1ecd, \u00f4ng Jacques Wertheimer qua \u0111\u1eddi. Alain tr\u1edf th\u00e0nh ch\u1ee7 t\u1ecbch c\u1ee7a Chanel, trong khi Gerard l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn \u0111\u1ed3ng h\u1ed3. H\u1ecd l\u00e0 th\u1ebf h\u1ec7 th\u1ee9 ba \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty 110 n\u0103m tu\u1ed5i n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u Chanel \u0111ang d\u1ea7n l\u1ee5i t\u00e0n, ch\u1ec9 c\u00f2n l\u1ea1i duy nh\u1ea5t nh\u00e3n hi\u1ec7u n\u01b0\u1edbc hoa \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n t\u1ea1i m\u1ed9t hi\u1ec7u thu\u1ed1c v\u00e0 m\u1ed9t c\u1eeda h\u00e0ng ch\u00ednh th\u1ee9c. Kh\u00f4ng \u0111\u00e0nh l\u00f2ng nh\u00ecn t\u00e2m huy\u1ebft bao \u0111\u1eddi nay \u0111\u1ed5 xu\u1ed1ng s\u00f4ng xu\u1ed1ng bi\u1ec3n, Alain \u0111\u00e3 ngay l\u1eadp t\u1ee9c ra tay \u201ch\u1ed3i sinh\u201d th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u1eb3ng c\u1ea5p n\u00e0y b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t qu\u1ea7n \u00e1o may s\u1eb5n. \u0110\u1ec3 r\u1ed3i t\u1eeb \u0111\u00f3, t\u00e1i thi\u1ebft l\u1eadp th\u1ecb ph\u1ea7n nh\u1eb1m d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc hoa cao c\u1ea5p. Quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng nh\u1ea5t c\u1ee7a \u00f4ng ch\u00ednh l\u00e0 \u0111\u00e3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c nh\u00e0 thi\u1ebft k\u1ebf ng\u01b0\u1eddi \u0110\u1ee9c, Karl Lagerfeld v\u1ec1 l\u00e0m Gi\u00e1m \u0111\u1ed1c Ngh\u1ec7 thu\u1eadt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0o th\u1eddi \u0111i\u1ec3m Karl Lagerfeld gia nh\u1eadp Chanel, \u00f4ng chia s\u1ebb r\u1eb1ng: \u201cKhi t\u00f4i gia nh\u1eadp Chanel, n\u00f3 ch\u00ednh x\u00e1c l\u00e0 m\u1ed9t \u201cng\u01b0\u1eddi \u0111\u1eb9p ng\u1ee7 trong r\u1eebng\u201d, nh\u01b0ng v\u1edbi m\u1ed9t th\u00e2n x\u00e1c v\u00f4 c\u00f9ng t\u00e0n t\u1ea1. V\u00ec v\u1eady, nhi\u1ec7m v\u1ee5 c\u1ee7a t\u00f4i l\u00e0 h\u1ed3i sinh m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u00e3 ch\u1ebft.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 m\u1ed9t &#8220;thi\u00ean t\u00e0i ti\u1ebfp th\u1ecb&#8221;, Alain r\u1ea5t gi\u1ecfi trong vi\u1ec7c khai th\u00e1c t\u1ed1i \u0111a s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a Lagerfeld nh\u1eb1m x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u1eddi trang cao c\u1ea5p, khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u Chanel kh\u00f4ng ch\u1ec9 n\u1ed5i ti\u1ebfng v\u1edbi t\u1ea7ng l\u1edbp th\u01b0\u1ee3ng l\u01b0u m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c t\u1ea7ng l\u1edbp b\u00ecnh d\u00e2n khao kh\u00e1t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chanel c\u00f3 m\u1ed9t danh s\u00e1ch d\u00e0i kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u00f4i sao n\u1ed5i ti\u1ebfng nh\u01b0 Kristen Stewart, Cate Blanchett, Audrey Tautou, Nicole Kidman, Gisele B\u00fcndchen, Lily-Rose Depp, Cindy Bruna, Romy Schonberger, Rianne van Rompaey, Sigrid Agren v\u00e0 ca s\u0129 Pharrell Williams&#8230; S\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 s\u1ef1 xa hoa \u0111\u1ed9c quy\u1ec1n \u0111\u00e3 gi\u00fap Chanel tr\u1edf th\u00e0nh m\u1ed9t \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d trong gi\u1edbi th\u1eddi trang v\u1edbi v\u00f4 s\u1ed1 c\u1eeda h\u00e0ng v\u00e0 c\u1eeda hi\u1ec7u tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, Chanel c\u00f2n n\u1ed5i ti\u1ebfng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p Chanel Beauty v\u00e0 n\u01b0\u1edbc hoa Chanel Perfume.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam-nhin-chien-luoc-khang-dinh-vi-the-doc-quyen\"><\/span><strong><span style=\"font-size: 16px;\">T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf \u0111\u1ed9c quy\u1ec1n<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cafefcdn.com\/thumb_w\/640\/203337114487263232\/2021\/7\/28\/-1627439020878888799580.jpg\" alt=\" gia t\u1ed9c Wertheimer\" width=\"640\" height=\"465\" \/><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh ch\u1eafc ch\u1eafc, Channel lu\u00f4n \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc sau cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd: Kh\u00f4ng bao gi\u1edd gi\u1ea3m gi\u00e1, kh\u00f4ng b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea5t ch\u1ea5p m\u1ecdi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00fap Channel lu\u00f4n \u0111\u1ee9ng v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ed1n ng\u00e0nh th\u1eddi trang v\u00f4 c\u00f9ng kh\u1ed1c li\u1ec7t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chanel n\u1ed5i ti\u1ebfng v\u1edbi phong c\u00e1ch thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n nh\u01b0ng tinh t\u1ebf, c\u1ed5 \u0111i\u1ec3n m\u00e0 hi\u1ec7n \u0111\u1ea1i, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb qu\u00e1 kh\u1ee9 v\u00e0 mang \u0111\u1eadm b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 ch\u1ea5t li\u1ec7u v\u1ea3i b\u00ecnh d\u00e2n tweed nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c bi\u1ebfn t\u1ea5u sang tr\u1ecdng, chi ti\u1ebft th\u1eaft n\u01a1, s\u1ee3i x\u00edch,\u2026 \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t Chanel \u0111\u1ed9c nh\u1ea5t v\u1edbi ph\u01b0\u01a1ng ch\u00e2m: \u201cTh\u1eddi trang c\u00f3 th\u1ec3 t\u00e0n phai, nh\u01b0ng phong c\u00e1ch l\u00e0 m\u00e3i m\u00e3i\u201d. Chanel kh\u00f4ng t\u1ea1o ra s\u1ea3n ph\u1ea9m theo c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t m\u00e0 lu\u00f4n lu\u00f4n t\u1ea1o ra s\u1ef1 c\u1ed1 \u0111\u1ecbnh trong phong c\u00e1ch, tinh th\u1ea7n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn d\u1ea1ng ra th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n nh\u00ecn logo..<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/admin.vuahanghieu.com\/upload\/news\/content\/2019\/07\/lich-su-thuong-hieu-chanel-vhh-8-jpg-1562734575-10072019115615.jpg\" alt=\" gia t\u1ed9c Wertheimer\" width=\"600\" height=\"901\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 duy tr\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, Alain v\u00e0 Lagerfeld v\u1eeba ch\u00fa tr\u1ecdng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n, v\u1eeba \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, t\u1eeb gi\u00e1 c\u1ea3 \u0111\u1ebfn c\u00e1ch qu\u1ea3ng b\u00e1.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean, Chanel n\u00f3i kh\u00f4ng v\u1edbi gi\u1ea3m gi\u00e1. <\/span><\/i><span style=\"font-weight: 400;\">N\u1ebfu nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p kh\u00e1c nh\u01b0 Prada, Versace, Valentino hay Burberry \u0111\u1ec1u \u00edt nhi\u1ec1u tung ra c\u00e1c chi\u1ebfn d\u1ecbch gi\u1ea3m gi\u00e1 theo m\u00f9a \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, th\u00ec Chanel ch\u1ec9 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 theo th\u1ecb tr\u01b0\u1eddng ch\u1ee9 kh\u00f4ng thay \u0111\u1ed5i m\u1ee9c gi\u00e1 c\u01a1 b\u1ea3n. \u0110\u00e2y l\u00e0 c\u00e1ch Chanel t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p xa x\u1ec9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u0103ng doanh thu, Chanel \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00eam c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m b\u00ecnh d\u00e2n v\u1edbi gi\u00e1 r\u1ebb h\u01a1n \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng trung l\u01b0u v\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 ch\u00e2u \u00c1. C\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p nh\u01b0 son, \u0111\u1ed3 d\u01b0\u1ee1ng da, \u0111\u1ed3 trang \u0111i\u1ec3m v\u00e0 c\u00e1c lo\u1ea1i ph\u1ee5 ki\u1ec7n nh\u01b0 k\u00ednh m\u1eaft, \u0111\u1ed3ng h\u1ed3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng \u0111\u00e3 gi\u00fap Chanel g\u1ea7n nh\u01b0 ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, v\u1edbi 36 c\u1eeda h\u00e0ng \u1edf Nh\u1eadt B\u1ea3n, 15 c\u1eeda h\u00e0ng \u1edf H\u00e0n Qu\u1ed1c v\u00e0 11 c\u1eeda h\u00e0ng \u1edf Trung Qu\u1ed1c.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Th\u1ee9 hai, Chanel kh\u00f4ng kinh doanh nhi\u1ec1u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. <\/span><\/i><span style=\"font-weight: 400;\">Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00f4ng ty \u0111\u00e3 chi h\u01a1n m\u1ed9t t\u1ef7 euro \u0111\u1ec3 m\u1edf r\u1ed9ng chi nh\u00e1nh t\u1ea1i nhi\u1ec1u qu\u1ed1c gia kh\u00e1c v\u00e0 \u201c\u0111\u1ed5 ti\u1ec1n\u201d v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, Chanel kh\u00f4ng coi kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang cao c\u1ea5p nh\u01b0 trang s\u1ee9c, ph\u1ee5 ki\u1ec7n, m\u1ef9 ph\u1ea9m hay \u0111\u1ed3ng h\u1ed3. Theo Alain, Chanel mu\u1ed1n h\u1ea1n ch\u1ebf t\u1ed1i \u0111a hi\u1ec7n t\u01b0\u1ee3ng h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i v\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00e0o \u0111\u00f3, c\u00e1c t\u00e0i kho\u1ea3n Facebook, Instagram, Twitter ch\u1ec9 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin m\u1edbi nh\u1ea5t, c\u00e1c s\u1ef1 ki\u1ec7n th\u1eddi trang hay c\u00e1c b\u1ed9 s\u01b0u t\u1eadp m\u1edbi ra m\u1eaft c\u1ee7a h\u00e3ng nh\u1eb1m t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Sau \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 mua h\u00e0ng. T\u1ea1i \u0111\u00e2y, Chanel \u0111\u00e3 \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean ch\u0103m s\u00f3c nh\u1eb1m mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00ednh \u0111\u1ebfn n\u1eeda \u0111\u1ea7u n\u0103m 2020, Chanel l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t 12,8 t\u1ef7 USD, t\u0103ng 42% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2019 v\u00e0 ch\u1ec9 x\u1ebfp sau Louis Vuitton (47,2 t\u1ef7 USD), Gucci (22,6 USD) t\u1ef7), v\u00e0 Herm\u00e8s (21,6 t\u1ef7 USD).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n t\u1ea1i, anh em nh\u00e0 Wertheimer kh\u00f4ng ch\u1ec9 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u Chanel m\u00e0 c\u00f2n n\u1eafm trong tay h\u00e0ng lo\u1ea1t v\u01b0\u1eddn nho n\u1ed5i ti\u1ebfng kh\u1eafp ch\u00e2u \u00c2u, ti\u00eau bi\u1ec3u ph\u1ea3i k\u1ec3 \u0111\u1ebfn l\u00e0 v\u01b0\u1eddn nho \u1edf Bordeaux, thung l\u0169ng Napa v\u00e0 Domaine de l&#8217;\u00cele n\u1eb1m tr\u00ean \u0111\u1ea3o Porquerolles, g\u1ea7n c\u1ef1c nam c\u1ee7a C\u00f4te d&#8217;Azur, Ph\u00e1p.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Theo Lofficielusa<\/span><\/i><\/p>\n<p><strong><em>Keywords: b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng theo t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Chanel, <a href=\"https:\/\/lawfirmelite.com\/vibenmark-litigation\/\" target=\"_blank\" rel=\"noopener\">ELITE LAW FIRM<\/a><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e0nh tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u Channel c\u1ee7a gia t\u1ed9c Wertheimer: T\u01b0\u1edfng l\u1ee5i t\u00e0n nh\u01b0ng \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ed3i sinh v\u00e0 tr\u1edf l\u00ean b\u1ec1n v\u1eefng.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":3203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[160,305,881],"class_list":["post-3202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-elite-law-firm","tag-bao-ho-thuong-hieu","tag-phat-trien-thuong-hieu-ben-vung-theo-tam-nhin-chien-luoc-cua-chanel","cat-13-id"],"_links":{"self":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/3202"}],"collection":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/comments?post=3202"}],"version-history":[{"count":3,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/3202\/revisions"}],"predecessor-version":[{"id":3206,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/3202\/revisions\/3206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media\/3203"}],"wp:attachment":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media?parent=3202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/categories?post=3202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/tags?post=3202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}