{"id":5414,"date":"2022-09-12T02:33:01","date_gmt":"2022-09-12T02:33:01","guid":{"rendered":"https:\/\/lawfirmelite.com\/vi\/?p=5414"},"modified":"2022-09-12T06:52:18","modified_gmt":"2022-09-12T06:52:18","slug":"apple-dang-lan-san-thi-truong-doc-quyen-cua-google-va-facebook","status":"publish","type":"post","link":"https:\/\/lawfirmelite.com\/vi\/apple-dang-lan-san-thi-truong-doc-quyen-cua-google-va-facebook\/","title":{"rendered":"Apple \u0111ang \u2018l\u1ea5n s\u00e2n\u2019 th\u1ecb tr\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n c\u1ee7a Google v\u00e0 Facebook"},"content":{"rendered":"

\"\"<\/h2>\n

Apple \u0111ang l\u00ean ng\u00f4i tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o s\u1ed1 tr\u01b0\u1edbc nay v\u1ed1n ch\u1ec9 thu\u1ed9c v\u1ec1 Facebook v\u00e0 Google. Xu h\u01b0\u1edbng chi qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 ch\u00ednh s\u00e1ch c\u1eadp nh\u1eadt c\u1ee7a Apple n\u0103m ngo\u00e1i \u0111\u00e3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn v\u1ecb th\u1ebf c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/h2>\n

Theo nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a Appsumer, Apple ti\u1ebfp t\u1ee5c tham v\u1ecdng chen ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, trong b\u1ed1i c\u1ea3nh Google v\u00e0 Facebook \u0111ang kh\u1ed1n \u0111\u1ed1n v\u1edbi m\u1ea3ng kinh doanh n\u00e0y. V\u1ecb th\u1ebf \u0111\u1ed9c quy\u1ec1n c\u1ee7a hai \u00f4ng l\u1edbn trong ng\u00e0nh \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nguy c\u01a1 tan r\u00e3.<\/p>\n

Nghi\u00ean c\u1ee9u n\u00e0y d\u1ef1a tr\u00ean ph\u00e2n t\u00edch ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u01a1n 100 c\u00f4ng ty \u1ee9ng d\u1ee5ng ti\u00eau d\u00f9ng kh\u00e1c nhau, t\u1eeb \u0111\u00f3 ch\u1ec9 ra r\u1eb1ng m\u1ea3ng kinh doanh qu\u1ea3ng c\u00e1o c\u1ee7a Apple \u0111\u00e3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb b\u1ea3n c\u1eadp nh\u1eadt ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt iOS h\u1ed3i n\u0103m ngo\u00e1i.<\/p>\n

C\u1ee5 th\u1ec3, t\u00ednh n\u0103ng App Tracking Transparency (ATT) \u0111\u01b0\u1ee3c Apple trang b\u1ecb tr\u00ean iOS 14.5 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng quy\u1ebft \u0111\u1ecbnh c\u00e1c \u1ee9ng d\u1ee5ng n\u00e0o c\u00f3 th\u1ec3 gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng, thu th\u1eadp d\u1eef li\u1ec7u IDFA c\u1ee7a m\u00ecnh. Th\u1ed1ng k\u00ea c\u1ee7a Appsumer cho th\u1ea5y, trong qu\u00fd II v\u1eeba qua, t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn nh\u00e0 qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean App Store \u0111\u00e3 t\u0103ng g\u1ea7n 4% so v\u1edbi n\u0103m ngo\u00e1i, l\u00ean 94,8%. Trong khi \u0111\u00f3, t\u1ef7 l\u1ec7 n\u00e0y \u1edf Google v\u00e0 Facebook \u0111\u1ec1u gi\u1ea3m l\u1ea7n l\u01b0\u1ee3t 2% v\u00e0 3%.<\/p>\n

Apple \u0111\u00e3 \u201cb\u01b0\u1edbc v\u00e0o l\u0129nh v\u1ef1c \u0111\u1ed9c quy\u1ec1n c\u1ee7a Facebook v\u00e0 Google, \u0111\u1ed3ng th\u1eddi chi\u1ebfm v\u1ecb tr\u00ed \u0111\u1ea7u b\u1ea3ng v\u1ec1 s\u1ef1 ch\u1ea5p nh\u1eadn c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o\u201d, Appsumer nh\u1eadn \u0111\u1ecbnh.<\/p>\n

Shumel Lais, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Appsumer, cho r\u1eb1ng v\u1ecb th\u1ebf c\u1ee7a Apple \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n m\u1ed9t ph\u1ea7n do ng\u00e0y c\u00e0ng nhi\u1ec1u nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ea1nh tay h\u01a1n \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c c\u1eadp nh\u1eadt t\u00ednh n\u0103ng ATT c\u0169ng g\u00e2y tr\u1edf ng\u1ea1i cho c\u00e1c c\u00f4ng ty nh\u01b0 Facebook, Google trong vi\u1ec7c theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0a ra qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p.<\/p>\n

\u201c\u0110\u00e1ng ch\u00fa \u00fd, c\u00e1c gi\u1edbi h\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u ATT ph\u1ed5 bi\u1ebfn kh\u00f4ng \u00e1p d\u1ee5ng theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 v\u1edbi Apple\u201d, Lais n\u00f3i. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 \u201cApple c\u00f3 th\u1ec3 c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ed1t h\u01a1n m\u1ed9t ch\u00fat ho\u1eb7c c\u00f3 l\u1ee3i th\u1ebf h\u01a1n so v\u1edbi c\u00e1c k\u00eanh kh\u00e1c tr\u00ean iOS”.<\/p>\n

X\u00e9t v\u1ec1 t\u1ed5ng chi ti\u00eau c\u1ee7a nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng tr\u00ean \u201cmi\u1ebfng b\u00e1nh chung\u201d th\u00ec Google v\u1eabn \u0111\u1ee9ng \u0111\u1ea7u v\u1edbi 34%, Facebook \u0111\u1ee9ng th\u1ee9 hai v\u1edbi 28%, ti\u1ebfp theo l\u00e0 Apple v\u1edbi 15%.<\/p>\n

\u1ede ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u1ea5p h\u01a1n, TikTok \u0111\u00e3 v\u01b0\u1ee3t qua Snap v\u1edbi 3% th\u1ecb ph\u1ea7n, nh\u01b0ng b\u1ecb gi\u1ea3m g\u1ea7n 7% t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn \u1ee9ng d\u1ee5ng trong qu\u00fd th\u1ee9 II. Lais cho bi\u1ebft c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng v\u1eabn \u0111ang c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm c\u00e1ch qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c video ng\u1eafn.<\/p>\n

Th\u1eadt ra, c\u00e1c d\u1eef li\u1ec7u \u0111\u1ec1u kh\u00f4ng qu\u00e1 t\u1ec7 cho Facebook, khi th\u1ecb ph\u1ea7n c\u00f4ng ty \u0111\u00e3 t\u0103ng l\u00ean 28%, cho th\u1ea5y c\u00f4ng ty \u0111ang c\u00f3 \u201cd\u1ea5u hi\u1ec7u ph\u1ee5c h\u1ed3i\u201d. V\u00e0o th\u00e1ng 7, Meta, c\u00f4ng ty m\u1eb9 c\u1ee7a Facebook \u0111\u00e3 b\u00e1o c\u00e1o doanh thu qu\u00fd II s\u1ee5t gi\u1ea3m nhanh h\u01a1n d\u1ef1 ki\u1ebfn v\u00e0 cho bi\u1ebft doanh s\u1ed1 b\u00e1n h\u00e0ng s\u1ebd gi\u1ea3m tr\u1edf l\u1ea1i so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc trong qu\u00fd III.<\/p>\n

Lais cho bi\u1ebft Facebook \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 ng\u1eabu nhi\u00ean c\u1ee7a qu\u1ea3ng c\u00e1o, so v\u1edbi Google v\u00e0 Apple, nh\u1eefng c\u00f4ng ty s\u1eafp x\u1ebfp qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean c\u00e1c c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm. \u201cFacebook v\u1eabn c\u00f3 nh\u1eefng \u0111\u1eb7c t\u00ednh r\u1ea5t \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1, v\u00ec v\u1eady, c\u00f4ng ty v\u1eabn c\u00f2n c\u01a1 h\u1ed9i,\u201d Lais n\u00f3i.<\/p>\n

Ngu\u1ed3n: CafeF<\/a><\/p>\n

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GI\u1ea2I QUY\u1ebeT TRANH CH\u1ea4P – QUY\u1ec0N SHTT – NHANH CH\u00d3NG<\/span><\/p>\n

B\u1ea2O H\u1ed8 – QUY\u1ec0N SHTT – AN TO\u00c0N<\/span><\/p>\n

B\u1ea2O H\u1ed8 TH\u01af\u01a0NG HI\u1ec6U B\u1ec0N V\u1eeeNG<\/span><\/p>\n

C\u00d4NG TY LU\u1eacT ELITE\u00a0<\/strong>\u2013 255 Ho\u00e0ng V\u0103n Th\u00e1i, Kh\u01b0\u01a1ng Trung, Thanh Xu\u00e2n, H\u00e0 N\u1ed9i<\/em><\/p>\n

S\u0110T:<\/strong>\u00a00243 7373 051 |\u00a0Hotline\/Zalo:<\/strong>\u00a00988 746 527 |\u00a0Email:<\/strong>\u00a0<\/em>info@lawfirmelite.com\/vi<\/em><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Theo nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y c\u1ee7a Appsumer, Apple ti\u1ebfp t\u1ee5c tham v\u1ecdng chen ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, trong b\u1ed1i c\u1ea3nh Google v\u00e0 Facebook \u0111ang kh\u1ed1n \u0111\u1ed1n v\u1edbi m\u1ea3ng kinh doanh n\u00e0y. V\u1ecb th\u1ebf \u0111\u1ed9c quy\u1ec1n c\u1ee7a hai \u00f4ng l\u1edbn trong ng\u00e0nh \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nguy c\u01a1 tan r\u00e3.<\/p>\n","protected":false},"author":1,"featured_media":5415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[174],"class_list":["post-5414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-apple","cat-13-id"],"_links":{"self":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/5414"}],"collection":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/comments?post=5414"}],"version-history":[{"count":4,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/5414\/revisions"}],"predecessor-version":[{"id":5425,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/posts\/5414\/revisions\/5425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media\/5415"}],"wp:attachment":[{"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/media?parent=5414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/categories?post=5414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lawfirmelite.com\/vi\/wp-json\/wp\/v2\/tags?post=5414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}